Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to he… read more
Let’s talk $$$.
When you have hundreds of millions of dollars to spend (so, lots of $$$), even on work as multi-faceted and demanding as marketing, it’s easy to get comfortable throwing large chunks of change at various ideas and seeing what “works”. But as this week’s guest, the multi-talented Adam Shaw, will tell you, it’s easy to slip into a lazy mindset when the wallet is too heavy. Now the Head of Demand Generation at WeSpire, Adam leads a much smaller team with a lean media budget. And it's precisely the challenges of this downsized budget that have made him and his modest team more creative and resilient marketers.
In this episode, join us for a case study in making the most of the tools in front of you … and, of course, the talented people at your side.
MINDSETS:
SKILLSETS:
TOOLSETS:
RESULTS:
A bit more about Adam:
Adam Shaw is the current Head of Demand Generation at WeSpire. An expert on all sorts of marketing subjects, such as paid media, growth marketing, tech marketing, SaaS marketing, and more, Adam describes himself best as, “[A] demand generation nerd who obsesses over strategy and details.” Outside of work, Adam is a triathlete and newly certified sommelier.
Connect with Adam:
Connect with Mike & Gaby @ Proofpoint Marketing:
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