Cover art for podcast The Master Marketer Show

The Master Marketer Show

39 EpisodesProduced by Proofpoint MarketingWebsite

Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to he… read more

episodes iconAll Episodes

Ep. 38 Lauren Lynch - Podcasts as a Branding Investment

March 10th, 2023


How much weight are you putting behind your branding? Is it the core of your marketing, or are you hoping that your product speaks for itself? Branding is a time-consuming process, and many companies don’t have the …

Ep. 37 Jamey Heinze - The Philosophy of Business Relationships

February 23rd, 2023


What’s your philosophy? Is it kindness, excellence, tenacity, or a mixture of multiple ideologies?

Whatever your philosophy, how does it apply to your …

Ep. 36 Ashley Estilette - Empowering Your Team Through a Recession

February 16th, 2023


We’re excited to welcome Ashley Estilette to the Master Marketer Show! As the Chief Marketing Officer at Mitratech since 2021, Ashley has overseen some of the most transformational workplace moments of our lifetime. 

Ep. 35 Eddie Saunders Jr. - Mastering Influencer Partnerships

February 10th, 2023


Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what’s happening is …

Ep. 34 Sam Gupta - Content Creation as a Marketing Tool

January 26th, 2023


How does one become a prolific content creator in the e-space? On top of that, what is the purpose and the impact of an Elevated Resource Planning …

EP 33 Melissa Moody - Lightning Strikes & Scrappy Teams - Bringing a New Category and Brand Vision to Fruition

January 19th, 2023


Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early …

Ep. 32 Carter Severns - Mastering The Controlled Chaos of an Early-Stage Startup

January 10th, 2023


We’ve all seen the movies and TV shows about startups and the intense commitment workers are expected to have in order for the business to thrive. However, what does it mean to work for a “visionary,” and how much of a …

Ep. 31: POV - Build Your Customer Research Muscle by Making the Most of Customer Reviews

October 5th, 2022


This week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper …

Ep. 30 Corey Brown - More Than Memes: Content Strategy Attuned to Targeted Business Goals

September 27th, 2022


Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head …

Ep. 29 Adam Shaw - No Budget, No Problem: Running Paid Media with a Small (But Mighty) Team

September 13th, 2022


Let’s talk $$$. 


When you have hundreds of millions of dollars to spend (so, lots of $$$), even on work as multi-faceted and demanding as marketing, …

Ep. 28 Winona Rajamohan - A Content Machine That Puts Your Customers at the Center of the Story

September 6th, 2022


What’s one of the buzziest buzzwords in marketing right now? C’mon… you got this… yeah. “Storytelling”. 🙄 The term has become ubiquitous in the B2B space but what does it really mean? This week, Content Marketing …

Ep. 27 Mark Raffan - Content Marketing Strategies that Tap into the Power of Persuasion

August 31st, 2022


Negotiation seems to be a lost art these days. CEO of Negotiations Ninja Mark Raffan uses an array of negotiation tactics in his approach to …

Ep. 26 Nick Bennett - How a Focus on Personal Brand Can Accelerate Growth and Retention

August 24th, 2022


In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” - what it really means, why it’s crucial, and how it’s made him a top content creator …

Ep. 25 Mason Cosby - A Virtual Event that Drives Pipeline and Influences an Acquisition

August 12th, 2022


In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or "we actually do what we say we are going to." Neither of these is a great way …

Ep. 24 Mark Colgan - Proven Outreach Strategies to Speak on Podcasts and Drive Revenue

August 3rd, 2022


Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through …

Ep. 23 Maeva Cifuentes - SEO That Drives Revenue and Doesn't Just Check a Box

July 27th, 2022


SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort …

Ep. 22 James Furbush - How to Punch Above Your Weight Class as a Team of One

July 20th, 2022


As a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a …

Ep. 21 Ryan Paul Gibson - Customer Research Drives Revenue Growth

July 13th, 2022


Know your customer!


This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with …

Ep. 20 Steve Watt - Real Business Outcomes from Social Selling

December 29th, 2021


Is there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP, a client of

Ep. 19 Jonathan Morgan - Demand Capture vs. Demand Creation

December 13th, 2021


Want to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt. To do this, they were able to increase …

Ep. 18 Camille Trent - Driving High Intent Leads With Repurposed Webinar Content

November 3rd, 2021


Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to …

Ep. 17 Angela Labrozzi - Building a Channel Partner Program

October 20th, 2021


How great would it be if you had certified brand evangelists that consistently touted your product or service? Well, effectively creating a channel …

Ep. 16 Alex Low- $5 Million in Pipeline From Social Selling

September 29th, 2021


Personal branding, employee advocacy, and social selling are all the rage right now, but what social selling actually is and what the impact that it can actually have can be fairly elusive. Social selling has actually …

Ep. 15 Tim Bornholdt - The Power of Podcasting for Building your Brand

September 22nd, 2021


Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a …

Ep. 14 Ben Reese - Using Webinars as Your Content Engine

September 8th, 2021


How would you like to increase your inbound revenue by over 1,000%? It’s taken Ben and his team a solid 6 years to get to this point, but it has been …

Ep. 13 Bryan Urioste - The Proof is in Maximizing Your Sales Team

August 26th, 2021


How would you like to be able to drive upwards of 90% of your direct net new logo pipeline via your BDR function?


If that sounds like something you …

Ep. 12 Steve Lamar - The Proof is in the Tweeting

August 18th, 2021


Personal branding is all the rage these days, and specifically in B2B people are generally talking about LinkedIn as the personal branding platform of choice.


In this episode, we talk with Steve Lamar, the CEO of …

Ep. 11 Garrio Harrison - The Proof is in Pinpointing the Data

August 11th, 2021


Everyone loves a good unicorn story. But can you imagine being a mature business all of a sudden needing to go up against a major VC backed unicorn?

By now, everyone knows the story of WeWork, but before the saga of Adam …

Ep. 10 Jaclyn Mullen - The Proof is in Optimizing Email Sequences

July 28th, 2021


Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding …

Ep. 9 Udi Ledergor - The Proof is in Thinking Outside the Box

July 21st, 2021


This episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but also because we got the chance to talk to the amazing Udi Ledergor, CMO of Gong, about how doing …

Ep. 8 John Rougeux - The Proof is in Designing a New Category

July 14th, 2021


We liked our conversation with James so much that we decided to talk about category design again. This time with John Rougeux - VP of Marketing …

Ep. 7 James Ricks - The Proof is in Creating a Category

June 30th, 2021


If you can’t be first in a category, then you should create a new category you can be first in. And that is exactly what James and his company RTA …

Ep. 6 Johnas Street - The Proof is in the Social Media Strategy

June 24th, 2021


Johnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than …

Ep. 5 Tim Brown - The Proof is in the Referral Partnership

June 16th, 2021


Hook Agency focuses on the niche construction and roofing contractor market and was able to build a strategic partnership with a YouTube influencer that drove 40 high-quality leads in 2 weeks, with hundreds of thousands …

Ep. 4: Andrei Zinkevich - The Proof is in the Systemized Approach

June 9th, 2021


We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and …

Ep. 3 Jason Bradwell - The Proof is in the Podcasting Relationships

June 2nd, 2021


On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports …

Ep. 2 Moira van den Akker - The Proof is in the ABM Pilot

May 26th, 2021


We had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble. Formerly, because since this recording Moira has changed jobs and is now Senior Manager, …

Ep. 1 Brooklin Nash - The Proof is in the Content Audit

May 19th, 2021


Show Me The Proof, Get to The Point’s debut episode kicks off with Brooklin Nash, Head of Content at Sales Hacker, the leading community for the next generation of salespeople. Brooklin is a content marketer, and …

Welcome to Show Me The Proof, Get To The Point!

April 22nd, 2021


Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the Proof in the form of case studies and success stories. And we get straight to the Point , so you can learn something …

Loading ...

Listen to The Master Marketer Show


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens