Cover art for podcast The Marketing Automation Discussion

The Marketing Automation Discussion

64 EpisodesProduced by Alex GlennWebsite

The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe. http… read more

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Applying Business Process Engineering to Marketing Automation with Sam Ovett

July 30th, 2020


This month for the Marketing Automation Discussion we are talking with Sam Ovett on how to apply business process engineering to the sales and marketing world.

Business process engineering is the practice of analyzing …

Building Your First ABM Tech Stack with Shahin Hoda

June 24th, 2020


While ABM is developing adoption in the market, it is not always so clear how to plan and implement this approach into your tech stack. With our guest Shahin Hoda, we’ll be talking through how you can build out the ABM …

Starting and Engaging the Online Community through Video with Matt Barnett

May 13th, 2020


Communities can be a strong channel to generate positive word of mouth for your company and also reduce client service requirements from community support. However most communities never get off the ground. Today we …

Automating Content Creation Through Podcasting with Michael Greenberg

April 2nd, 2020


Developing compelling, unique content often requires a large amount of resources from you and your team. Today we discuss how to fully leverage …

The When Why and How of Proposal Creation and Automation, with Founder of

December 26th, 2019


To get a client to sign the contract first requires a statement of work. I.e. a proposal of work. And the process by which your agency produces, sends and tracks these proposal can potentially kill the deal. You can …

How to build an agile marketing stack with Dan McGaw

August 30th, 2019


Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing

I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was …

How Unbounce Built and Scaled their Partner Program w/ Ty Lingley

July 30th, 2019


Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from, Bryn from and Sunir from the Cloud software association, check those …

Through-Channel Marketing Automation (TCMA) with Jay McBain

June 26th, 2019


Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for …

Onboarding Automations - The Strategies that work, and those that don't. w/ Wes Bush

June 12th, 2019


Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for …

President of Cloud Software Assoc. Shares - How teams can ensure stable and comprehensive stack oversight in today’s ecosystem

May 22nd, 2019


Hello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and …

The New World Of Partner Programs - Stack, Strategy and Execution w/ Founder of

May 8th, 2019


Today we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest - Founder of (formerly …

Should Technology Lead People Decisions, or Should People Lead Technology Decisions? w/ Jessica Minasian

April 22nd, 2019


Last week, Jessica (Founder of Magnetic Hype) and I were chatting about how her clients and colleagues go about building, and hiring for management …

5 Questions To Answer Before Choosing A CRM - Mastermind Discussion

April 1st, 2019


We've all been in CRM hell. Whether it's:

  • Trying to determine if you even need a dedicated CRM,
  • Navigating the numerous options to choose the …

What It Takes To Scale a SaaS ‘Platform’ - Lesson's Learned From Co-Founder of

March 25th, 2019


Full episode notes and links >>

Lee and started a few years ago with $0 in funding and an ok product. After initial groundwork and a …

[Part 2] Recruiting Strategy - The Automation by Steven Lu & Alex Glenn

February 22nd, 2019


View details of this automation here >>>

It’s time for the second part of our two-episode segment on tech-enabled recruitment. In this …

[Part 1] Tech-Enabled Recruiting - w/ Ryan Leary and Alan Walker...

February 22nd, 2019


Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode: 

  • Part one (this episode) features Ryan …

[SHORT VERSION] The Holy S#!T CRM Deep-Dive Mastermind!

February 7th, 2019


**This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode...

Read more here:

The Holy S#!T CRM Deep-Dive Mastermind! [FULL VERSION]

February 7th, 2019


**THIS IS THE FILL VERSION w/ pricing + business models + future...
If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next...

Read more here:

Optimizing For Speed In Complex Marketing Stacks w/ Jessica Minasian

February 1st, 2019


In this episode, we go upstream and shed some light on the world of enterprise tech stacks and marketing automation system.  We discuss: 

  1. Tech …

Establishing a Data-Driven Organization with the CEO of Simon

January 18th, 2019


Simon Data in New York City - which is now at around 75 people and growing rapidly - but because of his extensive background in data: 

  • Jason …

Options and Methodologies for Building Scalable Marketing Automation Systems

January 1st, 2019


 In this episode, I’m joined by my colleague and fellow marketing-automation enthusiast Mark Colgan to provide an in-depth look at the pros/cons of …

The Truth About Engagement Pods

December 24th, 2018


Engagement pods are established amongst colleagues in an effort to further the reach of each others' content/brand by ensuring comments, likes, …

White Labeling API Integrator Platforms, w/ The CEO of Integry

December 13th, 2018


In this episode, we continue our deep-dive into the world of API Integrations for your product and between your product and the thousands of other apps out there.

The founder/CEO of Integry joins us to discuss this …

The Web Is Yours - Putting API's In Everyone's Hands w/ Phantom Buster

November 30th, 2018


The CEO of Phantom Buster, Guillaume Boiret, joins me to discuss how they're changing the way we interact with websites to get our jobs done.

This is one of my favorite discussions :)

Learn more about API Integrators:

A Lesson In Democratization Of The Entire Internet... With Jan from Apify

November 26th, 2018


Jan is a software engineer and computer scientist by trade. He has worked on dozens of projects in all kinds of environments.

Oh, and he has his PhD in Artificial Intelligence...

On this episode, Jan and I discuss why we …

How You 5X Your Sales With Phone Sales Automation w/ Chris Beall

November 15th, 2018


Conversations matter. And this was one of the most enlightening conversations I've had around sales in a long while...

How To Remain 'HUMAN' With Marketing Automation, Ryan Kulp of

November 8th, 2018


Ryan is the founder of Fomo and a partner at Fork Equity, which buys and grows bootstrapped SaaS apps.

I brought Ryan on today not only because I was so impressed with my experience with the fomo product, but also …

Part 2 - Nathan Hague - What's New, What's Broken, & Who Should Foxtrot Oscar?

November 6th, 2018


He gives value every time, so I gladly record it :)

Yet another awesome installment with our Friend Nathan Hague:

New Instagram Direct-Messaging Platform:

Remaining GDPR-Compliant Quickly By …

"Democratizing Productivity" in your App / SaaS and "Productized Best Practices"

November 2nd, 2018


Calling all product developers, managers, and owners... We're looking for your insights 🧠

Democratization of Marketing w/ Scott Brinker, VP of Platform Ecosystem @ HubSpot

October 29th, 2018


I am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show!

This is a perfect episode for those marketing technologists …

Max Altschuler On Outreach Today - What Works And What Does Not...

October 24th, 2018


This is the Marketing Automation Discussion where I look out for valuable sales and marketing technology and processes to help scale your business.

Ben Raffi, CEO of Growlabs Tells Us How To Make Cold Email Work

October 17th, 2018


Ben is the CEO at An all-in-one Lead Generation & Sales Automation platform. What people love about Growlabs is that they combine lead generation with automation in one UI - set filters, grab as many …

Our Recommended B2B Marketing & Sales Stack For Gmail Users!

October 15th, 2018


Who is this for?

This is my recommended marketing/sales stack for almost any B2B organization using G-Suite. ✅

Link to the full article👇

Nathan Hague - What's New, What's Broken, & Who Should Foxtrot Oscar?

October 13th, 2018


This is a new and different segment where I am going to phone a friend in Australia who I know has the answers to almost all things marketing. He's been on before, and it was a blast, so I'm excited about this new …

Lessonly’s ‘Golden Llama’ Triggered Automation

October 10th, 2018


I was invited down to Indianapolis to record this special episode from inside the amazing offices of (which happens to be a former high …

How To Automate Custom Signature-Creation to Boost Sales

October 4th, 2018


This is a fantastic new podcast episode! Please Please Please leave us a review on iTunes!

"How To Automate Custom Signature-Creation to Boost Sales" 🤯

Brad Beutler (Director of Marketing at Sigstr) and I discuss the …

Jon Vaughn - Automated Lead Generation for B2B

September 25th, 2018


Jon Vaughn is a genius level software engineer turned entrepreneur. He is now the founder and CEO of the software development firm Tier5.

Tier5 specializes in building high-end SaaS applications for clients and Tier5 …

Automated Lead Segmentation w/ Axel Lavergne

September 21st, 2018


We are going to show you how to be very strategic with your top-of-funnel prospect segmentation, and of course, automate it.

This will allow you to not only increase conversion rates, but manage post-lead-capture …

Email Followups Sales Automation For Gmail Users

September 17th, 2018


So, let’s set the premise for when this automation would be useful:

1. Let’s say you or your sales team are sending out a lot of customer emails …

Nathan Hague on Automated Quora, Reddit and GDPR Compliance!

September 14th, 2018


Today, I have a special guest with me to discuss the following:

GDPR compliance
Quora ads strategy, what do and how
Reddit - where and when to use it in …

The Feedback Loop Automation with Baptiste, CEO of

September 10th, 2018


Today is all about automating your feedback loops to increase customer satisfaction, improve the speed/efficiency of bug fixes, and reduce churn.
Full …

Setting Up For Cold Email Longevity and High Open Rates!

August 27th, 2018


In this episode, Karan and I talk about how to set up for cold email success

- Adding the correct records
- Testing for deliverability
- Copywriting of …

What are the keys to Sales and Marketing alignment?

August 23rd, 2018


Here is a brand new and exciting episode with none other than Dan Smith 🤯 of

Dan and I focus in on connecting sales and marketing …

Intercom In Your Website Funnels - w/ CEO of

August 21st, 2018


Today we’re going to discuss Intercom - the chat tool which is much more than a chat tool - and the automations which can be used for lead …

CRM Automation Strategy Discussion with CEO of

August 16th, 2018


In this episode, Krish Ramineni (CEO of and I did some serious work recording our answers to the following questions:

Why should teams …

Sales Automations with Steve Benson, CEO of Badger Maps

August 14th, 2018


This episode is all about Sales Automation - we will cover some recent news, recommended software, intelligence tools, and as always, we will leave …

Facebook Ads For B2B SaaS Companies

August 12th, 2018


This is a snippet from the full episode on How useful are Facebook ads for B2B marketing.

Here's the text and video answer:

What is the most effective B2B Quora marketing strategy?

August 9th, 2018


In this episode, we’re going to tackle two Quora questions with none-other than Adi Pineapple, founder and senior growth hacker of: …

A Quick Intro To Quora Marketing - General Strategy

August 7th, 2018


The name of the game for marketing on Quora is showing THOUGHT LEADERSHIP. This will result in:

More credibility to whatever you promote anywhere.

Chatbots - The Hype, and Use Cases For B2B Lead Generation

July 31st, 2018


Use cases:
Customer service
Lead generation
Serving content

Main differences in use cases:
Fully-chat-bot powered 24/7
Vs. A conversation …

A 6-Step Lead Nurturing Strategy With The Tools To Execute It

July 26th, 2018


What are some good lead nurturing strategies and proven tools? Great question…

What Are The Top Trends In Lead Generation For 2018?

July 25th, 2018


We were requested to answer this question on Quora:

To ensure we stay true to our expertise and provide actionable value in this …

My actual daily routine for B2B lead generation!

July 19th, 2018


Just me in this episode. Enjoy!

I’ve been marketing B2B - including my personal services, platforms, marketplaces, saas products… for 11+ years now. It took me a long time to find lead generation strategy/routine which …

Can cold emailing for selling B2B SaaS be successful at all if it's not followed up by phone call?

July 17th, 2018


The short answer is YES. But, not for all industries/products/price-points.

Here are the criteria where you can/would succeed selling a saas product …


July 15th, 2018


This is part 2 and 3 of the presentation I gave last month at the CMO Data Summit. For the full presentation, check out:

Is LinkedIn useful for sales outreach? What should I know?

July 11th, 2018


**Is LinkedIn useful for prospecting and personal branding?**
Short answer = Yes.
**How do I put LinkedIn to good Use?**
1. Thought leadership
2. …

Cold Outreach Presentation - Part 1: being 'omnipresent' and 'human-like'

July 10th, 2018


This is part 1 of 3 from a presentation I did last month. I'm joined by Karan from

Presented by: Alex Glenn at the CMO Data Summit 2018

About me: I’ve spent my career helping companies build and optimize …

"Why are my cold email campaigns not working?" - my answer

July 9th, 2018


This was a Quora question i answered late last night so i thought I would record a quick synopsis - "Why is my cold email campaign not working?" …

How to continue cold emailing under GDPR?

June 23rd, 2018


This was a question asked on Quora recently and we have a great answer recorded for you today:

1. Firstly, there is only one GDPR (it is new entirely).
2. Secondly, B2C ‘email prospecting’ under GDPR is strictly …

We answer a question on Quora about GDPR & cold emailing

June 23rd, 2018


This was a loaded question, so we will have a number of episodes related to the topic of GDPR and cold messaging to make sure we do it justice. But I …

Review of the "Cold Email Platform Analysis PDF"

June 20th, 2018


In this recording, Karan (founder of Hubsell) and I dive into the what and how of cold emailing – what to know, and how to determine the best …

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