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The Marketer's Journey

311 EpisodesProduced by UberflipWebsite

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled … read more


CONEX S11: How to Craft the Perfect About Us Page

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Special thanks to our sponsors:

In This Episode:

  • The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
  • What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
  • What Mat learned from analyzing About Us pages from the world's top companies.
  • Where to start when honing your brand identity and voice.
  • How your homepage and About Us page serve different functions in your business's web presence.


Visit for more insights from your favorite content marketers.

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