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The Manufacturing Executive

48 EpisodesProduced by Gorilla 76Website

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews … read more

52:42

Building a Manufacturing Community Online w/ Sam Gupta

If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.

But how do you build a community around your product and not around yourself?

In today's episode, I talk about the keys to success on social media with Sam Gupta, Host, Community Builder, and Founder at WBSRocks.

Here's what Sam and I discussed

- What an online community is

- Different platforms for building community online

- Focusing on your audience's problems – not your product

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.

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