Cover art for podcast The Manufacturing Executive

The Manufacturing Executive

48 EpisodesProduced by Gorilla 76Website

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews … read more

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Working On the Business, Not In the Business, w/ Paul van Metre

May 11th, 2021


A lot of companies are started by people who are experts in their craft, but are not great at building companies.

But how do you learn to let go of the day-to-day? How do you, as a founder, learn to focus on developing …

Options for Ownership Transitions in Manufacturing w/ Chris Redmond

May 4th, 2021


Are you prepared to exit your company?

Many business owners haven't thought about transitioning from their position of leadership. But it's inevitable that you'll hand over the keys to your business one day.

When that …

Custom Machine Vision & Robotics Solutions w/ Jonathan Berte

April 27th, 2021


Mass production alone is not enough. We all want customized products.

Twenty years ago, it was easy. Educate your workers about your single unique product. In a world driven to customization, however, no worker can …

Building a Manufacturing Community Online w/ Sam Gupta

April 20th, 2021


If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.

But how do you build a …

Timeless Sales Principals and Fundamentals w/ Mike Weinberg

April 13th, 2021


15 years ago, Mike Weinberg had a bold perspective on sales which was to stick with the fundamentals and don’t fall for the ‘shiny new toys.’

His …

Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge

April 6th, 2021


Robots have been around since Mamie Eisenhower presided over the White House.

But recent advancements in robotics have helped bring automated workers out of big automotive companies and into mainstream manufacturing.

Leading by Listening w/ Joe Molesky

March 30th, 2021


Don't think. Just make parts.

Ever had a manager tell you that when you offered a suggestion for process improvement?

Leaders' words carry weight and affect people. They can affect how you think about your employer …

Creating a Well-Designed Sales Playbook w/ Kevin Roach

March 23rd, 2021


If you have a defined sales process, you're ahead of 50% of the manufacturing companies out there. But without one, you can't measure efficacy or deliver maximum value to your customers. Your organization will suffer.

The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss

March 16th, 2021


The younger workforce in manufacturing is looking for more out of leadership. In particular, millennials want to know why the organization is doing …

Building Trust Through Webinars w/ Matt Sciannella

March 9th, 2021


Audio is huge right now. Podcasts are part of that, of course, but so are webinars. The unique magic of the webinar lies in its interaction. Your viewers can ask questions or offer ideas during the event.

Most companies …

Not By Accident: Risk Management for Manufacturing Executives w/ Van Carlson

March 2nd, 2021


Risk management isn't an accident. If we're going to survive, then we have to plan for unforeseen events. Like 2020… and 2021.

But you can't insure everything, and rate increases seem to be hardening. What can …

Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

February 23rd, 2021


Manufacturers love trade shows. But for a year, we've had to do without them. Plus, shows may never come back the way they once were. How can manufacturers create content, build relationships, and generate leads without …

The Organizational Impact of EOS (Entrepreneurial Operating System] w/ Luke and Joel Wittenbraker

February 16th, 2021


Every company has an operating system that determines how people solve problems, plan, prioritize, communicate, and measure success. Often, an …

Human Input in a Data-Driven World w/ Martin Cloake

February 9th, 2021


Does technology have to be all or nothing? Is it possible that in our increasingly data-driven manufacturing environment, we're losing sight of the …

Breaking the Stigma on Podcasting w/ James Carbary

February 2nd, 2021


Video- and- audio-based content humanizes the people behind the information. You can see someone's face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing …

How to Solve the Manufacturing Recruitment Puzzle w/ Patrick O'Rahilly

January 26th, 2021


The industrial sector's labor market has shifted over the past decade. From the emergence and adoption of recruiting technologies by Indeed and …

Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohle

January 19th, 2021


Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you're done.

More and more, B2B buyers expect B2C buying experiences.

In …

Fill Your Sales Funnel in 2021 w/ Joe Sullivan

January 12th, 2021


In today's podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in …

Industry 4.0 is now Industry 4.5 w/ Justin Goldston

January 5th, 2021


Artificial intelligence...machine transformation. All buzzwords marking the transition from Industry 4.0 to Industry 4.5.  

In this episode of the podcast, I talk with someone who's …

Why Voice of Customer is Essential in Marketing w/ Dave Loomis

December 29th, 2020


What is Voice of Customer? How can Voice of Customer be used to curate tailored content across your industry? Why is this important?

These are a few of the many questions answered on today’s show with industry expert,

Mitigating Risk Through Smart Procurement w/ Aaron Brimer

December 22nd, 2020


Somewhere along the way, we all run into that guy...

The customer's procurement guy...

The buyer.

And with supply chain disruption fresh in all our minds, it's time we talked to that guy.

In this episode of the podcast, …

Expanding Into International Markets w/ Ashley Madray

December 15th, 2020


I asked listeners what topic they wanted to learn more about on the podcast. 

You said "expanding into international markets."

So I put the word out among my network and discovered today's guest. He founded a gas …

Creating an Award-winning Culture w/ Jon Franko

December 8th, 2020


The workplace is experiencing a massive transformation.

I thought we should start at a high level and talk about that.

So we did.

In this episode of …

Thrilled to Be Asked: How to Build Leaders on the Frontline w/ Gayle Noakes

December 1st, 2020


If we create an environment where people on the production floor can help the company be better, they're more than happy to use their knowledge to do it.

Unfortunately, many supervisors and managers have not been given …

The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar

November 24th, 2020


It's time to face reality about sales channels, technology, and how people buy.

E-commerce is going to dominate sales. Business was moving in that …

Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matt Sciannella

November 17th, 2020


We'd all love to create content and then sit back and wait for the phones to start ringing. But that doesn't work.

You have to be proactive. Learn how and where your prospects and customers go to consume content online …

Servant Leadership in the Manufacturing Sector w/ Dan Erschen

November 10th, 2020


You know the Golden Rule: Do unto others as you would have them do unto you. But do you practice that philosophy as a manufacturing leader? Does it …

A Conversation with the Manufacturing Millennial w/ Jacob Hall

November 3rd, 2020


When the mandated industry shut down in Michigan happened, one Millennial sought new ways to engage his current customers and share the benefits of automation while working from home. He turned to LinkedIn.

Seven months …

Getting Clear About Thought Leadership w/ Bill Sherman

October 27th, 2020


The term thought leadership has gotten tossed around a lot the last few years. But what exactly does thought leadership mean? Does it simply imply that you write a blog or that you spoke at a local Chamber of Commerce …

Create a Dashboard Effect: Drive Your Work With Data w/ Jon Thompson

October 20th, 2020


Twenty years ago, we barely had enough info to measure our impact. Today, manufacturing marketers are overwhelmed with data, and everyone wants to sell us software to find, store, clean, surface, and use that data.

Why …

Make It Right: Growth and Stability in Manufacturing Companies w/ Kevin Snook

October 13th, 2020


What comes to mind when you think of a great business leader? 

Someone with all the answers? Someone who grinds away working long hours? Someone with such deep experience and expertise that you don't need to question …

Start With the Problem, Not the Technology w/ Jonathon Hensley

October 6th, 2020


From Industry 4.0 to 3D printing to wearable technology, there are so many advancements happening in manufacturing.

But it's easy to get sidetracked …

How to Sell Your Industrial Business w/ Nick Jackson

September 29th, 2020


After I go, what happens to my company? 

Every successful business owner eventually faces that question. In some cases, the succession plan seems …

3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan

September 22nd, 2020


Many manufacturers rely on events to generate pipeline. What do you do when events shut down?

On this episode of the podcast, I share three tangible ideas for reallocating your marketing budget to keep a steady flow of …

Doing the Dirty Work: How to Find Qualified, Consistent Labor w/ Gary Konarska

September 15th, 2020


We hear grumblings about automation taking away job opportunities. But inside the manufacturing sector, companies are struggling to find high quality, consistent human laborers.

The real challenge facing the industry is …

I Need What's In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall

September 8th, 2020


What happens when your competitors are talking about themselves but you are producing resourceful content? You win! 

So how can you write helpful …

Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli

September 1st, 2020


It's 2010. Apple has just released a new product called the iPad. The Lakers just won their fifth championship under Phil Jackson. And the BP oil spill was all over the news. In the marketing world, a trending movement …

Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajare

August 25th, 2020


You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inbound means playing a …

Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman

August 18th, 2020


Back in May, I wrote an article entitled Summer Reading 12 lessons from 12 books for 12 weeks. The author of one of those 12 books, Ian Altman, is my guest on this episode of The Manufacturing Executive!

A bestselling …

The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan

August 11th, 2020


A few years ago, we at Gorilla 76 took a close look at the common components among our most successful manufacturing clients. Then, we boiled these …

The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn't Replace Human Labor w/ Tracy Hansen

August 4th, 2020


Automation cannot replace human labor. Rather, the key is to augment the workforce by equipping humans with the technology they need to be more …

How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy

July 28th, 2020


Something's not going well, and it's your job to fix it. Where do you start? 

You can't rely on your charm and good looks to make a change happen. Instead, you have to work through proven processes that alleviate …

How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales

July 21st, 2020


By 2022 online videos will make up more than 82% of consumer internet traffic. That's 15 times more than in 2017, according to a recent study by Cisco.  

Video is how your buyers want to consume information, so it's …

Stop Giving Away Engineering and Consulting Services for Free w/ Joe Sullivan

July 14th, 2020


I did something a little different in this episode. As opposed to bringing in an outside guest and interviewing them, I did a solocast. It's just you …

The Power of the CAD Model w/ Adam Beck

July 7th, 2020


Are you really doing content marketing if you don't create white papers, write blog posts, and deliver long speeches about the benefits of your product? Can a CAD model help educate your prospective buyers just as …

Create Sustainable Growth By Knowing Your Market w/ MJ Peters

June 30th, 2020


When a lot of industrial companies start out, they're lean. Nimble. Close to their customers. But as business scales and becomes more complex, they lose the opportunity to be in constant contact with the market.

Often, …

You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner

June 30th, 2020


Try describing a mechanical thing with a blog post. It's not easy. It's not the right format. But try taking a 3-D model, making it photorealistic, and then doing animations of how it works. Now, you're on to something.

Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan

June 22nd, 2020


I like working with people who get dirty building stuff. That's why I'm committed to serving the industrial sector by producing resourceful, helpful, …

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