The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup.We don't just cover pure marketing, we also cover how marketing works with other startup functions su… read more
The State of Prop Tech & How You Can Take "Agency" Tactics and Scale it into a Specialized Mar Tech Company
In this episode, Bruce has on Joshua Lipton, his buddy from the Prop Tech world who has transitioned from marketing, to sales, to Director of Product & Operations at Rentsync, which turned from a Marketing Agency to a Prop Tech, SaaS company that is a leader in multifamily marketing software & services, with 20000+ properties on the platform and over five million leads generated annually.
As we go on this episode, Josh and Bruce geek out over the prop tech market, talk career changes and talk about the differences between true SaaS GTM and how to transition out of an agency to a repeatable, SaaS model.
"It's never going to be perfect. But I'd rather have a really good product 85% of the way there today, than a 100% perfect product 2 years from now."
Josh Lipton, Rentsync: https://www.linkedin.com/in/joshua-lipton-9756778a/
Read about how Rentsync is disrupting to the prop tech/long term rental space: https://www.rentsync.com/resources/blog
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