Cover art for podcast The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

36 EpisodesProduced by Bruce ChenWebsite

This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup.We don't just cover pure marketing, we also cover how marketing works with other startup functions su… read more

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The State of Prop Tech & How You Can Take "Agency" Tactics and Scale it into a Specialized Mar Tech Company

November 26th, 2022


In this episode, Bruce has on Joshua Lipton, his buddy from the Prop Tech world who has transitioned from marketing, to sales, to Director of Product & Operations at Rentsync, which turned from a Marketing Agency to …

The Lifecycle of an Email Marketer's Career, AKA How to Progress to Lifecycle Marketing Like a Boss with Lauren Lord

October 11th, 2022


In this episode, I thought I was going to talk to Lauren about email marketing and just simply ask her to define lifecycle marketing. Instead, we stump each other a bunch on tough questions on what lifecycle marketing …

How to Find the Value in Ungated Content & Marketing to Sellers with Camille Trent, Dooly

September 25th, 2022


Camille Trent it the Head of Content, AKA "that one girl from dully or something" who unlike most marketers, MATH was her best subject growing up. …

Fighting Inequality and Creating A Better Workforce With Jake Hirsch-Allen, LinkedIn

April 3rd, 2022


Great episode alert!!!

In this episode, Bruce chats with Jake Hirsch-Allen. Jake works with North America's governments, workforce development …

Social Impact, Marketing and Brand Strategy and Merger Real Talk with Daniel F, King St Media

February 12th, 2022


In this episode, Bruce has on Daniel Francavilla, who is passionate about helping others to create social change. He's a Marketing Advisor & Brand Strategist through his own practice, Daniel Does.  After travelling …

The Case For An MBA As a Founder with Kait M. Stephens, CEO of Brij

October 2nd, 2021


Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code. …

Sitting down with an actual CMO whose company just raised a Series A with Dora Du, Wynd

September 11th, 2021


In this episode, Bruce sits down with one of the first people he has literally known, Dora Du. She is the CMO of Wynd, a clean air tech company that has gathered a team of fellow MIT, NASA engineers and renowned …

Adopting a customer-first, insights-driven marketing approach and creating intrapreneurship with Chris Meador, Wista

August 22nd, 2021


In this episode, Bruce sits down with Chris Meador of Wistia, who joined the tech startup during a period of growth and transformation to reimagine their marketing strategy as they continued to scale. In this episode, …

How Tech Startups Can Get Media Coverage In the Vicious World of Tech PR with Nesh Pillay, Press Pillay

July 23rd, 2021


Bill gates, unstealable bikes, and false narratives about oneself as an entrepreneur. In this episode, Bruce has on Entrepreneur, Storyteller, and Strategic Marketer...Nesh Pillay! The Founder, the Robinhood of PR in …

Growing a One-Woman Consultancy into a Team of 20 with Jackie Hermes, CEO of Accelity

June 12th, 2021


In this episode, Bruce sits down with the BOSS. Not a lady boss. Just an actual boss. I am of course talking about JACKIE HERMES. She is the Founder and CEO @ Accelity. She is the definition of "Bootstrapper" (listen to …

Creating Community, Taking Chances and Going Big On Content with Mark Kilens of Draft

June 9th, 2021


I sit down with Mark Kilens, who is VP of Content and Community at Drift where he leads the content, events, community, and learning and development teams.

He oversees Drift's content strategy, Drift Insider (35,000+ …

The Foundational Part of Startup and the Unsexy, Practical Way to Fix Your Marketing with Erin Blaskie

May 22nd, 2021


Bruce is pumped to have on Erin Blaskie, his original mentor in the world of tech startups when it comes to early-stage marketing. Erin is an …

Building Marketing Teams and Certifications From Scratch with Beth Wanner, Senior Director, Product Marketing & Brand Strategy at Uberflip

May 5th, 2021


In this episode, Bruce sits down with Beth Wanner, a super marketer hailing from Saskatchewan who takes her history of public education marketing and communications all the way to Uberflip, a content experience platform …

The Tastiest Way To Run an E-Commerce Agency with Tom and Kyle of Commerce Chefs and PB+J

April 30th, 2021


In this episode, Bruce sits down with the Co-Founders of pb+j, Tom and Kyle. They are on a mission to partner with the best, bravest DTC founders to …

What Happens When You Grow From 2 to 20+ At An Early Stage Startup with Nishaant Sangaavi, CEO of EnergyX and EIR, The Ryerson DMZ

April 23rd, 2021


In this episode, Bruce sits down for an unfiltered discussion with his first boss in the startup world, a mentor and a friend in Nishaant Sangaavi. Nishaant marks the third ex-coworker he has had on but definitely the …

Having the Stones To Say No To a Big Client When It's Not The Right Fit With Aaron Savatti, EnergyX

April 9th, 2021


In this episode, Bruce sits down with Aaron, his old coworker from EnergyX. Aaron is man who once had the stones to walk away from a big deal because …

The Basics of Intellectual Property Strategy for Founders

March 30th, 2021


In this episode, Bruce attempts to understand what He brings on his buddy Curtis Behmann of BLG, who is recognized as one of the top 300 IP strategists in the world according to the IAM Strategy 300, Curtis is …

Creating Urgency With Content, Growth Hacking and Webinars with Kartik Krishnan, Capdesk

March 26th, 2021


In this episode, Bruce chats with his old Founders Factory pal, an experienced Head of Growth with a demonstrated history of working with SMEs and …

Marketing Vs. UX/UI, Startup Benefit Packages and an Open Mental Health Discussion for Hustlers

March 22nd, 2021


In this episode, Bruce interviews his ex-colleague and amazing friend, Annie Ngu. Annie is the Lead Designer at EnergyX Solutions, but also a …

Who Is More Important? Sales Or Marketing? Navigating Common B2B Marketing Pitfalls with Angela F of Get Laudable

March 9th, 2021


In this episode, Bruce sits down with a refreshing take on B2B marketing from another energy efficiency ex-employee, Angela Ferrante of Laudable. …

The Michael Jordan of Public Speaking: Practicing 100's of Times Until It's Perfect and A Mutual Hate for Editing

February 15th, 2021


In this episode, Bruce talks with Brenden K of MasterTalk, who, in his own words was scared shitless when he first started public speaking, but is …

The Onerous Case Study, Horrible Online Marketing and Sales Enablement Marketing 101 with Matt Evered

February 8th, 2021


In this episode, Bruce hooks up with Matt Evered, his boy with the Ryerson DMZ. He is a product marketing manager by trade, and has made the unusual transition from Sales into Product Marketing. Matt has an extensive …

Starting Your Day at 3 AM: Rocket Science, Purpose and Helping the Little Guy With Zeze Peters

February 1st, 2021


In this episode, Bruce hooks up with Zeze Peters, a rocket scientist (literally) in the world of marketing. Zeze is the founder of, a serial entrepreneur, aerospace engineer & innovator with 20 years of …

The Wizardry of SEO, Paid Search and Consistent Learning with Ali Abbas, Director of Marketing at Crowdlinker

January 23rd, 2021


In this episode, Bruce dives into a mini-SEO and paid search crash course with Ali Abbas, Director of Marketing at Crowdlinker.  Ali works with North America's brightest Tech Start-ups to increase their Search …

Stock Options...Let's Get Everyone On the Same Page

January 17th, 2021


In this episode, Bruce breakdowns the barrier between founder and employee on a sensitive topic: Options. We talk about something that’s fairly outside of the realm of marketing and very founder-focused and why it's SO …

Finding Your Values, LinkedIn Vs Google Marketing and Democratizing Developer Hiring with Ilya Brotzky, VanHack

January 12th, 2021


In this episode, Bruce interviews one of the most selfless and empathetic entrepreneurs he has even met: Ilya of VanHack, who is on a mission to democratize and help tech companies hire talent faster. He is a founder …

Finding Your Purpose as a Marketer for a Small Team With Zoe Chung, BioBox Analytics

January 3rd, 2021


Not MQLs. Not leads. Not pipeline generated. Bruce has a refreshing convo with Zoe Chung of BioBox Analytics today talking about how her north star is the number of customers she talks to. Putting the customer first is …

Shopify Growth Part 1: Perfecting Free Trials, The Value Chain and Content Growth

December 23rd, 2020


In this episode, Bruce talks about another large Canadian tech giant's product marketing strategy: Shopify. Today we’re going to talk about Shopify’s origins. Their humble beginnings marketing to super small business …

The Future of Nonprofits and Maintaining Remote Culture with Alex Jivov, CEO of Hopeful Inc

December 22nd, 2020


In this episode, Bruce sits down with Alex Jivov, CEO of Hopeful Inc, an ad-tech startup for nonprofits can better attribute their media efforts in …

How To Be a "Unicorn" Of Both Marketing and Time Management with Alexandra Sifton, Futureproof Inc

December 18th, 2020


In this episode of the Makeshift CMO, Bruce sits down with Alexandra Sifton, the owner of Futureproof, specializing in defining marketing direction and repeatable processes for startups and SMBs looking to grow. 

Ali is …

Why An Acquisition Isn't Necessarily the Biggest Win with Steph Andrews, Quill

December 15th, 2020


In this episode, Bruce sits down with founder turned acquisin-ee in Steph Andrews. Steph founded OMH when she was 17 years old, and went from knowing …

Marketing Breakdown: How Wealthsimple Used Content Marketing to Get to a $1.5B Valuation

December 11th, 2020


In this episode, Bruce breaks down one of his favourite brands ever, Wealthsimple. How they used content and paid to scale their business and how why they are putting Canadian fintechs on the scene. Also, 3 lessons on …

The History and Future of Facebook Ads (And How The Social Network Got It Wrong)

December 4th, 2020


In this episode Bruce goes down memory lane of what Facebook ads started as (drawing on his memories from high school) and what they are today: the …

The Importance of Identifying Market Segments

December 3rd, 2020


In this episode, Bruce talks about why market segment is so incredibly important when it comes to marketing to the correct customers. He also talks about the major advantages and disadvantages to marketing to companies …

Growth Vs Marketing: What's the difference?

November 30th, 2020


In this episode, Bruce solo dives into the difference between growth and marketing, and why they aren't the same thing. We dive into product lead …

The Problem With Startup Marketing Pt.1

November 26th, 2020


In the inaugural episode of The Makeshift CMO, Bruce details why he created a podcast for people who are:

  • Founders who don’t know much about …
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