Cover art for podcast The MadTech Podcast

The MadTech Podcast

59 EpisodesProduced by ExchangeWireWebsite

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.


5: Liam Brennan, MediaCom

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news in ad tech and martech.

– Facebook’s latest earnings results and the decline of their daily active user base
– The potential impact of government intervention on Facebook’s dominance
– The continued power of Facebook’s user base
– Why media buyers are being slow to adopt Ads.txt and whether they are knowingly buying fraud to keep prices depressed
– In-housing and the contradictions between media reports and the reality
– The missing layer between media execution and consultancy and Liam’s role at MediaCom, working to bridge that gap
– Direct-to-consumer (DTC) brands and their differing approaches to media strategy and execution

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The MadTech Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens