Cover art for podcast The MadTech Podcast

The MadTech Podcast

59 EpisodesProduced by ExchangeWireWebsite

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.


15: Erica Kerner & Wendy Hogan, The Marketing Society

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech.

In this week’s episode:– Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future?
– The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus
– Why we need to stop referring to marketers as ‘advertisers’
– The rise of the Chief Experience Officer
– How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The MadTech Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens