This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise
This week’s edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising and movements by Google.
In this week’s episode:– Will Google will restrict third-party tracking capabilities in Chrome, and could be a move to protect their search business over their advertising business?
– Google’s implementation of unified 1st price auctions and regional differences in PMP & closed environment popularity.
– Value of in-app advertising for brands, how innovative technology solutions can address brand concerns and opportunities within diverse gaming audiences.