Cover art for podcast The MadTech Podcast

The MadTech Podcast

59 EpisodesProduced by ExchangeWireWebsite

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.


16: Robert Webster, Founder, Canton Marketing Solutions

Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest ad tech and martech news and trends.

In this episode:– Facebook’s earnings results and why they will continue to growth in spite of continued scandal
– Publisher diversification and why the new breed of digital-first publishers are starting to show cracks
– The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly
– The complexities of in-housing

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The MadTech Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens