On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest ad tech and martech news and trends.
On this week’s episode:
– This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge’s withdrawal from the European market following the implementation of GDPR?
– Apple’s launch of ‘Privacy Preserving Ad Click Attribution’. What will the impact be on existing attribution tools? What is the future for display in Safari?
– An in-depth look at the impact of GDPR on the advertising and marketing industry, following its one year anniversary.