On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest ad tech and martech news and trends.
– Reddit launches a CPC ad model to go after DTC brands using Facebook and Google
– Rumours of Apple launching a streaming service and why its next diversification should be buying a production house
– Apple and Cisco believe a version of GDPR should be rolled out in the U.S.
– How brands and agencies are tooling themselves up for programmatic