Cover art for podcast The MadTech Podcast

The MadTech Podcast

59 EpisodesProduced by ExchangeWireWebsite

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

46:57

11: Brandon Keenen, CNNi

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest news in ad tech and martech.

On this week’s podcast:– The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington
– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand
– WPP’s rebrand as a ‘creative transformation’ company
– Publisher diversification strategies and the value of cross-platform marketing



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