Cover art for podcast The Loyalty Minute

The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 10 - The seven deadly sins of building a loyalty program

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.

  1. Make it easy to find on your site.  It should be above the fold and clearly marked as your loyalty program.
  2. Make it easy to understand.  How to earn points, and how to redeem them. Simple.
  3. Support it.  Set it and forget it does not work.
  4. Don’t overdo the communications.  As great as you think your loyalty program is, it’s NOT for everyone.
  5. Clearly show the value to the potential member.  Remember they are thinking WIIFM
  6. Innovation.  Dare to be different, better and special.
  7. Finally, know your numbers.  Make sure the financial model works for you as a company and generates revenue.

If you’re considering sprucing up your loyalty program, I encourage to visit  where you’ll find a ton of great information and interesting insights on customer loyalty Enjoy!

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