Cover art for podcast The Loyalty Minute

The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 15 - To Coupon Or Not Coupon, That Is The Loyalty Question

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing behavior. 

While I am not a big proponent of using coupons to create loyalty, and in fact it can be argued that couponing is NOT a form of loyalty, nonetheless, it is an activity that many consumers like and use, so it is important to study the numbers…  Some additional statistics from the study are...

39 percent bought a product sooner than planned because of a coupon

50 percent of shoppers clip digital coupons while shopping in-store

39 percent bought a brand they otherwise would not have normally purchased because of a coupon 

18 percent switched back to another brand they have purchased previously because of a coupon

38 percent bought more than they would have otherwise because of a coupon

To learn more about this study, and a ton of other customer loyalty insights, please visit  Enjoy!

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