Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing behavior.
While I am not a big proponent of using coupons to create loyalty, and in fact it can be argued that couponing is NOT a form of loyalty, nonetheless, it is an activity that many consumers like and use, so it is important to study the numbers… Some additional statistics from the study are...
39 percent bought a product sooner than planned because of a coupon
50 percent of shoppers clip digital coupons while shopping in-store
39 percent bought a brand they otherwise would not have normally purchased because of a coupon
18 percent switched back to another brand they have purchased previously because of a coupon
38 percent bought more than they would have otherwise because of a coupon
To learn more about this study, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!
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