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The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 25 - Euclid Survey and Research - Evolution of Retail, The Brand Perception Effect

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect.

Euclid, is a leading data platform for offline attribution and store visit retargeting.  Some of the results of their survey are interesting, and in one section it shows the majority of consumers - 52 percent of Millennials and 48 percent of Gen Xers - feel it’s important that their values align with the brands they like. In contrast, just over a third (35 percent) of Baby Boomers agreed.  So much for us older folks and the company’s brand values 😀

The research also underscores the importance of values in a Millennial-led economy. Brands that want to resonate with this conscientious generation should be authentic and unapologetic about what they stand for - while still providing exceptional products, experiences, and the technology-driven convenience Millennials expect.

To learn more about this, and a ton of other customer loyalty insights, please visit  Enjoy! 

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