Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect.
Euclid, is a leading data platform for offline attribution and store visit retargeting. Some of the results of their survey are interesting, and in one section it shows the majority of consumers - 52 percent of Millennials and 48 percent of Gen Xers - feel it’s important that their values align with the brands they like. In contrast, just over a third (35 percent) of Baby Boomers agreed. So much for us older folks and the company’s brand values 😀
The research also underscores the importance of values in a Millennial-led economy. Brands that want to resonate with this conscientious generation should be authentic and unapologetic about what they stand for - while still providing exceptional products, experiences, and the technology-driven convenience Millennials expect.
To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!
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