The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po)
1. Why are you loyalty to a brand?
A. 55% of consumers are brand loyal because they love the product, 25% say it's the deals, and 7% say it's the customer service.
2. How many repeat purchases does it take to build loyalty?
A.37% of consumers say that it takes five or more purchases for them to consider themselves loyal to a brand.
3. Are loyal customers are worth the effort?
A. It is 6 times more cost effective to market to an existing customer than it is to go out and get a new one, so the answer is a resounding yes.--- Send in a voice message: https://anchor.fm/rob-gallo/message
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