Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs? In past episodes we discussed why people leave or stop using loyalty programs,
A full 38 percent of consumers are not interested in joining loyalty programs due to their lack of perceived value according to a study conducted by CFI Group and Radial.
The study suggests that to get hesitant customers on board, retailers should offer faster delivery, personalized customer service options and more flexible returns. In the study, 63 percent of survey respondents said that the option of speedier delivery influences them to sign up for a loyalty program, 41 percent said that recognition as a loyalty member from a customer service associate would incentivize them to buy more and 55 percent said that multiple exchange options made them more likely to repeat purchase.
To learn more about this study, and to uncover other interesting insights on customer loyalty, I encourage to visit theloayltyminute.com Enjoy!--- Send in a voice message: https://anchor.fm/rob-gallo/message
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