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The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 29 - Merkle and Levo Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women.  The report was done in 2018, but the data is still very relevant today.

The population of millennials, which totals 75.5 million, represents a major market force in terms of buying power, spending $200 billion a year. It is estimated that millennial women represent approximately $170 billion of that market. According to the report, millennial women are exceptionally hard workers, with 40% having a "side-hustle" in order to fund their big purchases and projects

One of the key takeaways is that from your company’s own brand loyalty perspective, you should discover what their side hustle is, and see if you can help them achieve their goals.  Not only will you look like a superhero, but they may spend more of that side hustle money with you.

To learn more about this report, and a ton of other customer loyalty insights, please visit  Enjoy!

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