Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space.
In a recent Forbes article titled “how to make a great loyalty program even better? Sephora has the answers”, Pamela Danziger sat down with Allegra Stanley the vice president and general manager of Sephora's loyalty program to get some answers.
It starts with a fierce loyalty to the customer and from that, customers’ fierce loyalty to Sephora results. “The way we think about loyalty is that our clients are the core of everything we do,” explained Stanley.
“What I am most passionate about is our unique experiences,” Stanley concludes. “They bring to life the emotional component of loyalty which is so important and really drives the majority of engagement with our clients.”
To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!https://anchor.fm/rob-gallo/message
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