Cover art for podcast The Loyalty Minute

The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 34 - The 800 Pound Gorilla In The Loyalty Space

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google.

As I’m sure you already know Google dominates every aspect of your life.  And after launching in the US last year, the Play Points program has been a great way to earn additional perks and treats for trying out brand-new applications and buying music, movies, and TV shows legally.

But what does it really mean that Google is giving you loyalty points for spending money on google play?

Maybe the better question is, with Google’s dominance in the ecommerce search space, what if they now decide to leverage that might and give people Google Play Points for buying items through it’s Google Shopping platform for everyday items?  I mean they did it in the travel industry once dominated by Kayak, and Travelocity and others, now google has a booking engine embedded directly in the search results.  That has to hurt the other aforementioned companies a bit.

Well it will be interesting to see what the 800 pound gorilla does with its new toy.

To learn more about this and other great customer loyalty insights, please visit  Enjoy!

--- Send in a voice message:
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Loyalty Minute


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens