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The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more


Episode 23 - How Personalization Can Enhance The Relationship Between The Brand And The Customer

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personalization can enhance the relationship between the brand and the customer.

It's a very fascinating slide Deck with very insightful information that I think you might find valuable.

90% of the people surveyed have an affinity towards personalization and 8 out of 10 consumers are more likely to do business with a company that offers personalized experiences.

Slide in particular which I thought was very interesting was that personalization means something different to different people. 32% say customization mean “something suited to me exactly so that I'm more likely to be interested in what they're selling”, yet only 7% say “it means noticing how shopping or surfing the internet and customizing advertising and shopping options to my preference.”  Actually on an aside, I saw something pretty cool the other day, I was looking for a particular item, it was an outdoor patio set, and about three days after I bought it, I was met by a retargeting ad, and When I went to click on the X to dismiss the ad it asked me if I if I had already bought the item, which I did oh, so now it won't show me that same thing anymore. Pretty cool.

To learn more about this, and a ton of other customer loyalty insights, please visit  Enjoy!

Here is a link to the statistics from the Epsilon slide deck.

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