Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kim Freer. Kim is the CMO for Yoshinoya Japanese Kitchen. Hired to up the brand's digital game in 2020, she quickly went to work in fast tracking the development of their digital ecosystem including its loyalty program - Yoshinoya Rewards - and partnerships with third party delivery providers.
Welcome to the show Kim, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
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