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The Loyalty Minute

96 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more

1:18

Episode 57 - 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

Welcome Loyal listeners to episode 57 of the loyalty minute.  Today we’re going to be talking about 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

This was a great article in Entrepreneur magazine today and is well worth a read.  You can find a link to the full article in the show notes at theloyaltyminute.com

Getting right into it

1. Your marketing isn’t memorable

Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection.

2. You haven’t built a "tribe" around your brand

Many of the world’s most successful companies have achieved their status by building a brand tribe — a group of people who believe in the brand and its mission

3. You aren’t communicating your impact

These days, it’s not enough to be a “fun” or “exciting” brand. More and more people want to engage with brands that they feel are making some kind of positive impact on society.

To read the full article and discover how to fix these issues, as well as to uncover other great customer loyalty insights, please visit theloyaltyminute.com  Enjoy!

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