Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making.
First let’s start off with a little fact that the average person in the US is a member of 19 loyalty programs according to the 2017 Colloquy loyalty census (and I have a junk drawer full of them to prove it). But of those 19, how many does the average person use…? About 4 and a half, and they are primarily one from each vertical market. Hotel, Airline, Fuel restaurant, casino…
This is why it’s critical for your brand to continually be innovating and thinking of new ways to engage with your customer and loyalty members… Anyway, I digress. On to the top three mistakes most loyalty programs make...
To learn more about this study, and how to effectively fix these mistakes, I encourage to reach out to me personally at theloayltyminute.com Enjoy!--- Send in a voice message: https://anchor.fm/rob-gallo/message
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