Cover art for podcast The Loyalty Minute

The Loyalty Minute

75 EpisodesProduced by Rob GalloWebsite

One Podcast, Two Styles:1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.For cu… read more

75 Episodes | 2019 - 2020

Episode 77 (Interview) With Laura Rea Dickey, CEO of Dickey's Barbecue Barbecue Pit

July 28th, 2020

22:03

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc and the Ultimate Pit Master.

Episode 76 (Interview) With Adam Fox - Director of Digital Experience for QDOBA Mexican Eats

July 20th, 2020

22:59

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Adam Fox, the Director of Digital Experience @ QDOBA Mexican Eats
Welcome to the show Adam, …

Episode 75 - (Interview) With CJ Ramirez - SVP of Marketing for Dog Haus

July 17th, 2020

30:10

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with CJ Ramirez the SVP of Marketing at Dog Haus.

The Haus in Dog Haus is spelled HAUS for those …

Episode 74 - (Interview) With Mark Johnson - CEO & CMO of Loyalty 360

July 1st, 2020

25:43

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Johnson. Mark is the CEO and CMO of Loyalty 360. Loyalty 360 is THE authority on …

Episode 72 - (Interview) With Prateek Dayal Chief Strategy Officer of Aqilliz

June 13th, 2020

25:58

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prateek Dayal. Prateek …

Episode 71 – (Interview) With Bram Hechtkopf – CEO of Kobie Marketing

June 8th, 2020

40:10

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bram Hechtkopf.  Bram is the CEO of Kobie Marketing, a loyalty marketing company that …

Episode 70 - Sephora Updates Its Beauty Insider Loyalty Program

June 5th, 2020

1:38

Welcome Loyal listeners to episode 70 of the loyalty minute.  Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program.

It actually joined other beauty retailers like Ulta …

Episode 69 - (Interview) With Michael Huard, A Content Marketing Manager At Iterable

May 21st, 2020

22:09

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Huard. Michael is a Content Marketing Manager at Iterable, a growth marketing company.

Episode 68 - (Interview) With Maraina Ruppert - Manager of Loyalty Marketing for Choice Hotels

May 14th, 2020

23:38

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels.

Welcome to the show …

Episode 67 - (Interview) With Dr Jodi Berg President and CEO of Vitamix

April 30th, 2020

35:41

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix.

Welcome to the show Jodi, thanks for joining me.

Episode 66 - (Interview) With Drew Howell, VP of Brand Solutions and Alliances at Bumped

April 24th, 2020

35:02

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who currently is the Vice President …

Episode 65 - (Interview) With Richard Jones - CMO of Cheetah Digital

April 14th, 2020

32:03

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital

Welcome to the show Richard, thanks for joining me.

Episode 64 - (Interview) With Luke Peters - CEO of NewAir

April 9th, 2020

24:32

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, and he’s also the host of …

Episode 63 - (Interview) With Don Fox - CEO of Firehouse Subs

April 2nd, 2020

39:12

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton's Vanguard, as well as Board …

Episode 62 - Interview with Nicola Buck and Adam Glauberman of BP

March 31st, 2020

29:37

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam …

Episode 61 - What Some Companies Are Doing To Help During The COVID-19 Pandemic

March 30th, 2020

1:33

Welcome Loyal listeners to episode 61 of the loyalty minute.  Today we’re going to be talking about what some companies are doing to help those …

Episode 60 - 5 Loyalty Program Metrics That Matter

March 27th, 2020

1:50

Welcome Loyal listeners to episode 60 of the loyalty minute.  Today we’re going to be talking about 5 Loyalty Program Metrics That Matter.

This …

Episode 59 - Loyalty from Franchisor to Franchisee

March 24th, 2020

1:24

Welcome Loyal listeners to episode 59 of the loyalty minute.  Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees.

During these unprecedented …

Episode 58 - (Interview) With Carol Smith - Loyalty Manager at IKEA Memphis

March 20th, 2020

25:40

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Loyalty Manager for …

Episode 57 - 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

March 19th, 2020

1:18

Welcome Loyal listeners to episode 57 of the loyalty minute.  Today we’re going to be talking about 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

This was a great article in Entrepreneur …

Episode 56 - Interview With Jeff Mabe - Director of Loyalty Programs at Boingo

March 12th, 2020

26:27

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Director of Loyalty Programs at Boingo, Jeff Mabe. In past episodes, I usually go on to …

Episode 55 - Leveraging Connection and Progress to Become a Go-To Brand

March 11th, 2020

1:34

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Leveraging Connection And Progress To Become A Go-To Brand Like Amazon, Harley-Davidson And Southwest?

Based on a recent …

Episode 54 - (Interview) With Andy Lowenthal - Customer Loyalty Director at FranklinCovey

March 10th, 2020

25:56

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Andy Lowenthal who is the Customer Loyalty Director at FranklinCovey. Andy …

Episode 53 - The Failure To Communicate

March 9th, 2020

1:54

What we have here, is failure to communicate.

That is one of my favorite lines from any movie.  That movie of course is Cool Hand Luke.  And if …

Episode 52 - How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And Rewards

March 5th, 2020

1:45

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards.

An interesting Business Insider …

Episode 51 - Can Loyalty Programs Remain Viable In A Cookie-less Era

March 4th, 2020

1:24

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how loyalty programs can remain viable in a cookie-less era?

A KPMG study from November 2019 found Australia, Italy and …

Episode 50 - How To Distinguish Transactional Customer Relationship From An Emotional One

March 2nd, 2020

1:38

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one?

In a report titled, “Loyalty That Lasts” published …

Episode 48 - Subscription Based Loyalty Secrets From Uber, Lyft, BarkBox and More

February 27th, 2020

1:23

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the subscription based model of customer loyalty.

Of course everyone knows about Amazon Prime,  where for $119 a year you …

Episode 47 - (Interview) With Sean Donnelly - Loyalty Consultant - Fivestars

February 27th, 2020

19:02

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Sean …

Episode 45 - Trevor Hadick - Loyalty Manager - Spirit Airlines

February 26th, 2020

24:15

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Trevor Hadick. Trevor is a data driven marketer who currently manages Spirit …

Episode 46 - Quality Vs. Price In Retaining Loyal Customers

February 25th, 2020

1:19

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers.

Quality is becoming more important than price to most consumers, as 53 …

Episode 44 - How to Beat 50% of Your Competitors in the Customer Loyalty Arena

February 24th, 2020

1:23

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena

We now have enormous access to customer data at our …

Episode 43 - How To Create A Customer Loyalty Program For Your Business

February 21st, 2020

1:46

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business...

It’s one of the most cited statistics in the business …

Episode 42 - What Gen Z Shoppers Really Want

February 20th, 2020

1:19

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want.

In a global study co-sponsored by the IBM Institute of Business Value and the National …

Episode 41 - The Top Three Mistakes Companies Make With Their Loyalty Program

February 19th, 2020

1:26

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program.

First off, there is a difference between a repeat …

Episode 40 - The Hoops Customers Jump Through For Loyalty

February 18th, 2020

1:30

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off

Episode 39 - Mining Your Customer Data For Increasing Loyalty

February 14th, 2020

1:44

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty.

Equipped with loyalty programs, convenience stores and other retailers are …

Episode 38 - Superstitions and Pavlovs Dog

February 13th, 2020

1:48

Welcome loyal listeners and today's episode and I started to think what does it really seem like to be superstitious am I superstitious then I thought what is really superstition mean in an essence it's kind of habit …

Episode 37 - The Rise of Experiential Marketing And What It Means To Your Brand

February 12th, 2020

1:34

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand.

If you’ve been watching the marketing industry trends over the …

Episode 36 - Live Chat and Chatbots Overtake Email For Retail Communications

February 11th, 2020

1:31

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty.

Episode 35 - (Interview) with Tom Schwab - Founder and CEO of Interview Valet

February 10th, 2020

23:27

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab - Founder & Chief Evangelist Officer of Interview Valet. …

Episode 34 - The 800 Pound Gorilla In The Loyalty Space

February 6th, 2020

1:32

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google.

As I’m sure you already know Google …

Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation

February 5th, 2020

1:26

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation.  In a nutshell it comes down to the company’s perceived …

Episode 32- Protecting Your Loyalty Program From Fraud

February 4th, 2020

1:32

Welcome Loyal listeners in today’s episode of the loyalty minute, we’re going to be talking about loyalty program fraud.  Now we're not talking about someone coming in to steal your points, it's more about the personal …

Episode 31 - God Gave You Two Ears And One Mouth Use Them In That Ratio

February 3rd, 2020

1:41

Welcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer.  But just because a customer is unhappy, it does not mean they …

Episode 30 - (Interview) With Matt Barnett CEO of Bonjoro

January 30th, 2020

27:31

In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get …

Episode 29 - Merkle and Levo Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women

January 30th, 2020

1:18

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women.  The report was done in 2018, but …

Episode 28 - Bond Brand Loyalty Report

January 29th, 2020

1:13

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at how Loyalty programs are another great way to create long-term relationships and boost sales. According to the Bond Brand …

Episode 27 - Oracle Retail Topography Study of 15500 Consumers

January 28th, 2020

1:34

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personalization, Supply Chain …

Episode 26 - (Interview) With On-Demand CFO Ken Wentworth

January 27th, 2020

31:37

In this episode, the On-Demand CFO Ken Wentworth talks about brand and customer loyalty in the every day lives of his clients, and share personal stories about what drives brand loyalty as a personal consumer.

To …

Episode 25 - Euclid Survey and Research - Evolution of Retail, The Brand Perception Effect

January 24th, 2020

1:21

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of …

Episode 24 - How To Make Great Loyalty Program Even Better? Sephora Has The Answers

January 23rd, 2020

1:13

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space.

In a recent Forbes article …

Episode 23 - How Personalization Can Enhance The Relationship Between The Brand And The Customer

January 22nd, 2020

1:50

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personalization can enhance the …

Episode 22 - PwC International Customer Loyalty Survey

January 21st, 2020

1:30

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused around customer loyalty and …

Episode 21 - (Interview) New Conversational Style Customer Loyalty Podcast with Rob Gallo

January 20th, 2020

5:41

Welcome Loyal listeners to today’s episode of the loyalty minute.  I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast highlighting so key insights in the …

Episode 20 - The Future of Hotel Loyalty Programs

January 17th, 2020

1:19

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltyminute.com

Smart …

Episode 19 - 2020 Is The Year Of The Brand Mashup

January 15th, 2020

1:42

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at 2020 being The Year Of The Brand Mashup… The link to the complete article can be found at theloyaltyminute.com

A few of the …

Episode 18 - Subscription Based Loyalty Programs

January 13th, 2020

1:49

Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs:  

1. Smart brands are …

Episode 17 - 5 Tips for a Successful Restaurant Loyalty Program

January 8th, 2020

1:45

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs

1. Go …

Episode 16 - The Loyalty Economy - Harvard Business Review article

January 3rd, 2020

1:41

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy.  In the most recent issue of the …

Episode 15 - To Coupon Or Not Coupon, That Is The Loyalty Question

December 20th, 2019

1:20

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for …

Episode 14 - Top 3 Mistakes Loyalty Programs Are Making

December 18th, 2019

1:54

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making.

First let’s start off with a little fact that the average person in …

Episode 13 - Why do so many people say ‘no’ to retailer loyalty programs?

December 12th, 2019

1:20

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs?  In past episodes we discussed why people leave or stop using …

Episode 12 - KPMG Survey of 18000 Consumers

December 5th, 2019

2:04

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some …

Episode 11 - The Customer Experience

December 2nd, 2019

1:27

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

--- Send in a voice message: https://anchor.fm/rob-gallo/message

Episode 10 - The seven deadly sins of building a loyalty program

November 15th, 2019

1:24

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.

  1. Make …

Episode 9 - Effectively integrating an app within your loyalty program

November 6th, 2019

1:22

Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a way to reach and …

Episode 8 - Oracle study - The Loyalty Divide in QSR - Quick Service Restaurants

November 6th, 2019

1:02

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants)

According to an Oracle study ”The …

Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti

November 5th, 2019

1:21

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the …

Episode 6 - Morning Consult Study of 2,200 Internet Users Regarding Brand Loyalty

October 11th, 2019

1:05

A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not …

Episode 5 - The New Topography of Retail study conducted by Oracle

October 8th, 2019

1:11

The New Topography of Retail also identified a new global expectation of service staff to be armed with more information than ever before. A majority of consumers (74 percent globally and in North America respectively) …

Episode 4 - The State of Customer Loyalty in 2018 from a study conducted by Yotpo

October 8th, 2019

1:15

The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po)

1. Why are you loyalty to a brand?  

A. 55% of consumers are brand loyal because they love the product, 25% say it's the deals, and 7% say …

Episode 3 - A wake-up call for sleepwalking loyalty programs

October 7th, 2019

1:22

In the Travel Loyalty Report conducted by Expedia Affiliate Network and Points International, they uncovered a plethora of valuable data and insights …

Episode 2 - Improving Customer Experience (CX) build better brand affinity

October 5th, 2019

1:01

The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they “grew to love” a brand over time; …

Episode 1 - The Motista Retail Study on Emotional Connections in Brand Building

October 4th, 2019

1:05

There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand.  The study also reveals the consumers with an emotion connection stay loyal to that brand for an additional …

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