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The Loudspeaker

73 EpisodesProduced by PublicizeWebsite

The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every week, our expert guests bring you insights, advice, and the latest need-… read more

73 Episodes | 2019 - 2021

From TOFU To BOFU: The B2B Marketing Pipeline Explained

April 13th, 2021

21:26

This week we are joined by Jonathan Franchell, CEO of Ironpaper, a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today's episode he takes us on a journey from …

Securing Blockchain PR as a Startup with Trezor Hardware Wallets

April 6th, 2021

19:09

Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, …

Why Your Marketing Strategy Needs To Change In 2021

March 30th, 2021

14:02

Jackie Hermes is the Founder & CEO of Accelity Marketing, a full-service B2B marketing agency. She joins us on the show to discuss how they have …

Moving To A Cashless Society

March 23rd, 2021

18:01

Ximena Aleman is the co-founder & CEO of Prometeo, a Latin American open banking system. She joins us to discuss how to we are moving to a cashless society. In this episode, we go over how we saw a change in the way …

Adapting To The New Customer Environment Under A Pandemic

March 16th, 2021

14:13

Geoff Crain is the Digital Director of Kingstar Media, an advertising agency in Canada that uses multi-platform media solutions to help customers …

Selling During a Pandemic

March 9th, 2021

12:19

Freddie Frances, Growth Consultant here at Publicize, joins us on the show to discuss how his sales calls have changed since the start of the …

How To Use Webinars To Boost Your Business

March 2nd, 2021

21:47

Ken Kerry is the Co-founder and Executive Creative Director at Script to Screens, a Strategic Response Agency with a specialty in creating …

Setting Realistic Expectations For The ROI Of Digital Marketing

February 23rd, 2021

16:57

Marquis Matson is an SEO Analyst and Content Marketer for the women's clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over why it is …

KPIs To Measure Digital Marketing

February 16th, 2021

12:39

Kindra Svendsen is the Vice President of Client Partnerships at Speak Creative, a Tennessee-based digital agency. She joins us on the show to discuss KPIs to measure Digital Marketing. In this episode, we cover how …

Dash: Exploring The Ins And Outs Of Publicize’s New Dashboard

February 9th, 2021

9:13

Jennifer Poole is the Head of Client Acquisition here at Publicize. She joins us to discuss Dash, Publicize's new dashboard to give clients greater …

How To Measure The ROI Of Digital PR

February 2nd, 2021

14:26

Tereza Bízková is a Senior Writer at Publicize. She joins us on the show to explain how to measure the ROI of digital PR, based on an article she produced titled "Why ROI Matters in PR and How to Measure It" on the …

How To Engage Your Customers With Interactive Marketing

January 26th, 2021

17:44

Rene Cheng is the Content Marketing Growth Specialist at Hiretual, an AI-Powered Talent Data System. She joins us on the show to help listeners improve customer engagement using interactive marketing. In this episode, …

Real-World Examples of Interactive Marketing

January 19th, 2021

24:45

Elliott Jaffa is a behavioral and marketing psychologist with over 30 years of experience working in marketing and psychology. He joins us on the …

What is Interactive Marketing

January 12th, 2021

20:43

Gina Pomponi is the president & COO of direct marketing and advertising agency, Bluewater Media. She joins us on the show to discuss explain what is interactive marketing and how COVID has impacted the interactive …

The Loudspeaker: The Best of 2020

January 5th, 2021

16:15

In this episode, we take a look back at some of the best tips and advice from guests relating to PR and marketing. 

Episodes include: 

How to Build a Business on Social Media / 

How to effectively plan and react to a PR …

Stepping up your email marketing to an advanced level

December 29th, 2020

17:34

Bruce Hogan is the Co-founder & CEO of SoftwarePundit, an Internet business that helps SMBs successfully adopt technology. He joins us on the …

How To Up Your Game To Become An Advanced AB Tester

December 22nd, 2020

20:41

Yushau Sodiq is the Vice President of Digital Marketing at Verint, a $3B technology firm. He joins us on the show to help high-level AB testers …

5 Steps To Successfully AB Test Written Content

December 14th, 2020

14:55

Sabina Khilnani is an award-winning marketing professional with over 15 years of experience. She is currently the co-founder of elocance, an audio application for busy professionals, and leads all things marketing and …

5 Steps To Get Started With Email Marketing

December 7th, 2020

22:02

James Pollard runs TheAdvisorCoach.com, a marketing consultancy that works specifically with financial advisors. He is also the host of the podcast "

How To Conduct A/B Testing With Social Media Content

November 30th, 2020

27:23

Eugene Capon is a Social Media Futurist and the CEO of Studio Capon, a Seattle based animation and XR production company. He joins us on the show to explain how A/B testing can be implemented for social media content. …

What Should Be Your Social Media Non-Negotiables

November 23rd, 2020

21:29

Valentina Gomez Bravo is an award-winning brand strategist and the Executive Creative Director of Bunke+58, a branding and design studio dedicated to working with small businesses, entrepreneurs, startups, and …

How Does Social Media Differ in Terms of B2C and B2B

November 16th, 2020

18:31

Courtney Sandora is the Owner of Go Social, a social media marketing firm, and has worked with numerous Fortune 500 companies and start-ups over her 10 years in the industry. She joins us on the show to explain the …

How to Build a Business on Social Media

November 9th, 2020

25:12

Sarah Funk is the founder of SarahFunky LLC, and owns an NYC tour company. In addition to this, Sarah is the host of GoDaddy's "School of Hustle". …

How to Use Storytelling in PR and Marketing

November 2nd, 2020

30:30

Keeley Walker is the founder and Director of KW Comms. Based out of London, Keeley helps brands develop their message through her unique approach based on creative storytelling. She joins us on the show to discuss how …

The Evolution of SEO, PPC, and SEM

October 26th, 2020

28:35

Kent Lewis is the founder and president of Anvil Media, Inc., a search engine marketing company, providing pay-per-click, search engine optimization, social media, Amazon, and email marketing services. With a history in …

The differences in language between PPC vs. SEO

October 19th, 2020

15:51

Pamela Wagner is EX-Google Associate Account Strategist, Founder of Paid Ads Agency Ajala Digital, and has been included in Forbes 30 Under 30 (2017). She joins us on the show to discuss the difference between PPC and …

How to effectively plan and react to a PR Crisis

October 12th, 2020

25:14

Alex Greenwood is a PR veteran with over 20 years of experience in the industry. He is the man behind the PR agency AGPR, and helped many brands, businesses, and organizations during times of PR crisis. He is also the …

Creating a better PR agency culture

October 5th, 2020

26:06

In this episode, we chat with Evie Smith, Founder, and CEO at Rebellious PR & Consulting, a boutique PR agency headquartered in Portland, OR, …

How to use "Compassionate Marketing" in your PR strategy

September 28th, 2020

17:59

In this episode, we chat with Chandra Gore, a full-time entrepreneur, PR consultant, and host of the PR podcast Conversations with Chan. Chandra …

Knowing when is the right time to get started in PR

September 21st, 2020

29:10

In this episode, we speak with Ronjini Joshua, Owner and President of The Silver Telegram, a PR agency focused on brand awareness, media relations, …

How to develop a career in PR

September 14th, 2020

27:15

In this episode, we speak with Dan Pantelo, CEO of Marpipe, a company that conducts creative experiments for brands. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Dan discuss how he started his …

Why local PR can be better than top tier publications

September 7th, 2020

20:45

In this episode, we speak with Bryon Clayton, founder of Green Pal, a service that provides multiple quotes from lawn care services near you. In this …

How to Hack PR in the Cybersecurity Industry

August 31st, 2020

20:41

In this episode of the podcast, we are joined by Nick Santora, CEO of Curricula, a company that uses short relatable stories to teach cybersecurity …

Getting creative with PR as a young startup with Stasher CEO

August 24th, 2020

22:30

In this episode of the podcast, Jacob Wedderburn-Day, Co-founder and CEO of Stasher, a startup described as the "Airbnb of Luggage" that uses the …

Using your niche for better PR results with Pretzel Kids CEO Robyn Parets

August 10th, 2020

21:05

In this episode of the podcast, Robyn Parets, Founder and CEO of Pretzel Kids, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and …

Publicize's PR Pioneers: Riddle

August 3rd, 2020

17:42

In this episode of Publicize's PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam …

Publicize's Most Frequently Asked Questions

July 27th, 2020

13:42

For this episode of The Loudspeaker, Publicize's account management team answer some of our prospects' and clients' most frequently asked questions. In this episode, you'll learn what the difference between PR and …

The art of storytelling in PR with Searchspring's VP of Marketing

July 20th, 2020

22:08

In this episode of The Loudspeaker, host Sam Brake Guia is joined by Searchspring's VP of Marketing, JoAnn Martin, to discuss the art of storytelling in PR. In this episode, Sam and JoAnn cover the emergence of …

Publicize's PR Pioneers: intive

July 13th, 2020

15:32

In this episode of Publicize's PR Pioneers, we speak with Mariana Zalazar, Marketing & Communications Manager at intive, a company that partners with market leaders in accelerating digital transformation for …

Developing networking as a mindset

July 6th, 2020

20:42

In this episode of The Loudspeaker, host Sam Brake Guia is joined by Publicize's Head of Client Acquisition, Jennifer Poole, to discuss how to …

Publicize's PR Pioneers: L-SPARK

June 29th, 2020

14:10

In this episode of Publicize's PR Pioneers, we speak with Stef Reid, Director of Marketing at L-SPARK, an accelerator for market-ready SaaS and cloud companies to connect with Canada’s SaaS experts, and a client of …

Publicize Exclusive: Adapting sales tactics during COVID-19 with CEO of DESelect

June 22nd, 2020

16:17

Today The Loudspeaker host Sam Brake Guia speaks with Anthony Lamot, CEO and co-founder of DESelect, an app that organizes customer databases into strategically-targeted demographics for marketing campaigns. Based on …

Publicize's PR Pioneers: DecorMatters

June 15th, 2020

17:12

In this episode of Publicize's PR Pioneers, we speak with Jing Xue, COO and Co-founder of DecorMatters, a company using augmented reality (AR) and …

Why Vertical Publications Matter

June 8th, 2020

14:30

On this episode of The Loudspeaker, host Sam Brake Guia is once again joined by Publicize Account Manager Jacob Crompton Schreiber, to discuss why vertical publications matter. In this episode, Sam and Jacob cover what …

Publicize's PR Pioneers: Handiss

June 1st, 2020

16:29

In this episode of Publicize's PR Pioneers, we speak with Ramzi Jreidini, CEO of Handiss, a global network of vetted construction industry experts for your engineering and architecture jobs, and a client of Publicize. …

The ROI Of PR

May 25th, 2020

18:01

The Loudspeaker co-host and Content Expert of Publicize Fraser Gilliesis interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and …

What is "newsworthy" PR in the startup world

May 18th, 2020

19:56

For this episode of the podcast, we are joined by veteran entrepreneur and technologist Michael Puscar. Michael walked us through the following:

Setting realistic PR expectations

May 11th, 2020

20:13

Today, The Loudspeaker host Sam Brake Guia interviews Account Manager of Publicize Luca Tofan, to discuss realistic expectations of PR. In this …

How To Effectively Manage Your Business' Internal Communications: Invest Ottawa

May 8th, 2020

14:11

For today's COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sonya Shorey, Vice President, Strategy, Marketing and Communications at Invest Ottawa, an economic development agency promoting …

What COVID-19 Means for clean tech and our environment: Fuergy

May 4th, 2020

13:46

On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Eva Almasiova, Head of Public Relations at FUERGY, AI-powered software and scalable hardware devices to provide energy consumption …

How To Effectively Manage Your Business' Internal Communications: Knarr

May 1st, 2020

17:05

On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Jerry DiMaso, CEO at Knarr Analytics, a data analytics software company and a client of Publicize. They discuss the importance of business’ …

How to lead your team during remote work

April 27th, 2020

13:20

For this special COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sjoerd Martens, Head Of Account Management at Publicize, to discuss how to lead your team during remote work. In this episode, Sam and …

The Publicize SwapShop

April 24th, 2020

8:42

On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia is joined once again by Erik Zijdemans, Vice President of Operations at Publicize, to discuss the Publicize SwapShop, a platform that allows entrepreneurs …

Build your Personal Network Through Social Media

April 20th, 2020

13:04

For this episode of The Loudspeaker's COVID19 series, host Sam Brake Guia interviews Chelsea DiSchiano, Deputy Editorial Director at Publicize, to discuss why this quarantine is the perfect time to build your personal …

Corporate Social Responsibility in a crisis: Beanworks

April 17th, 2020

16:40

On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Karim Ben-Jaafar, President at Beanworks, a cloud-based, accounts …

How to Keep Your Employees in Times of Uncertainty

April 13th, 2020

11:53

We come to you with another special COVID19 episode of The Loudspeaker, where host Sam Brake Guia interviews Erik Zijdemans, Vice President of Operations at Publicize, to discuss how to keep your employees in times of …

How to Win Media Coverage for your SaaS Company in a Crisis

April 10th, 2020

14:16

On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Publicize Account Manager Jacob Crompton Schreiber, to discuss how SaaS companies can win media coverage during a crisis. In this …

Upgrading SEO in a quarantine

April 6th, 2020

10:56

On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews SEO specialist of Publicize Clément Davin, to discuss how anyone can upgrade their SEO plan during this quarantine. In this episode, Sam …

Top digital PR tips for startups in 2020

March 30th, 2020

9:32

In this episode of the podcast, during the Coronavirus quarantine, we asked Publicize Account Managers to send us their advice on "What's your top digital PR tips for startups in 2020?" Here is what they had to say... 

Getting into podcasts

March 23rd, 2020

24:01

In this episode, Content Manager of Publicize Mark Linsdell, interviews team member and podcast specialist Sam Brake Guia. They cover:

  • How Sam got …

The unexpected benefits of PR

February 24th, 2020

9:48

In this episode, Mark Linsdell, Content Manager at Publicize, hosts today's episode looking at the unexpected benefits of PR with Fraser Gillies, another member of Publicize's marketing team. 

PR Stunts

February 17th, 2020

12:22

This week, Eddie Arrieta is joined by Criz Guerra, Senior Account Manager at Publicize, to examine the effectiveness of PR stunts, along with some …

Crisis Management: Keeping calm

February 10th, 2020

17:44

Publicize’s Senior Account Manager, Dresden Leitner, joins The Loudspeaker host, Eddie Arrieta, to discuss how a company should react in times of …

Not all publicity is good publicity; What does good PR look like?

February 3rd, 2020

13:18

In this episode, Eddie Arrieta, the President of Publicize, speaks with Sjoerd Marten, Deputy Head of Account Management of Publicize, to examine the well known saying that “all publicity is good publicity.”

Journalists and relationships: the value of community

January 27th, 2020

12:44

The Loudspeaker host and President of Publicize, Eddie Arrieta, speaks with Jordan Jones, Managing Editor of the Media Incubator ESPACIO, to understand what journalists look for in a story and how to build good …

Guest Blogging effective for SEO

January 20th, 2020

12:39

SEO-expert Rudi Davis joins Eddie Arrieta, the President of Publicize, to discuss the history of guest blogging and its effectiveness as a PR tactic in 2020.

8 Trade Shows To Promote Your Consumer Tech Product with Michael Middleton

August 14th, 2019

9:12

On this episode Eddie Arrieta, the president of Publicize, speaks with Michael Middleton, a writer from Publicize, to discuss 8 Trade Shows To Promote Your Consumer Tech Product.

6 Fintech Brands That Perfected Their Messaging with Rudi Davis

August 7th, 2019

14:39

On this episode Eddie Arrieta, the president of Publicize, speaks with Rudi Davis from the Publicize marketing team to discuss 6 Fintech Brands That Perfected Their Messaging.

5 Ways You Can Engage Consumers When Writing About B2C Tech with Mark Linsdell

July 31st, 2019

10:36

On this episode Eddie Arrieta, the president of Publicize, speaks with Mark Linsdell from the Publicize marketing team to discuss 5 Ways You Can Engage Consumers When Writing About B2C Tech.

How To Write A Fintech White Paper with Pablo Londoño

July 17th, 2019

13:21

On this episode Eddie Arrieta, the president of Publicize, speaks with Pablo Londoño from the Publicize marketing team to discuss How To Write A Fintech White Paper. 

Disparate Disciplines? B2B and B2C in Tech Marketing with Sean Stapleton

July 10th, 2019

8:57

On this episode Eddie Arrieta, the president of Publicize, speaks with Sean Stapleton from the Publicize marketing team to discuss the key differences between B2B and B2C in Tech Marketing.

5 Things to Avoid with B2C Fintech Communications with Jeffrey Kitt

July 3rd, 2019

9:20

Eddie Arrieta, the president and co-founder of Publicize, speaks with Jeffrey Kitt, the author of  "5 Things to Avoid with B2C Fintech Communications," to understand more about the dos and don'ts of Fintech PR. To find …

10 Years of Bitcoin with Michael Middleton

June 26th, 2019

5:40

In this episode, Eddie Arrieta, the president and co-founder of Publicize, speaks with Michael Middleton who has written a great article about 10 years of Bitcoin, and 10 years of PR with Bitcoin. You can find more …

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