Cover art for podcast The Lonely Marketer

The Lonely Marketer

107 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

47:06

Ep 83 | What makes a good washing machine? Rob Prince from Talent Nexus.

Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI.

When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed), we can be more scientific in our approach to the use of job boards. There is tech, processes and wider industry changes that can help you get more bang for your buck.

If you need a new way of thinking about your job board spend (maybe freeing up some budget to do more 'exciting' stuff) then jump into this episode and give it a listen.

Oh, and we talk about washing machines. That's what you paid up to sponsor, wasn't it Paiger?


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