Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Meridian because of an embroidered dragon on her back...
We also jump into the topic of defending marketing at board level and why you need the data to back up your ideas, because "everyone takes numbers seriously". Loads of insight, loads of experience, loads of takeaways. Enjoy!
(Nearly forgot, thanks to Paiger for sponsoring).
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