Cover art for podcast The Lonely Marketer

The Lonely Marketer

98 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

31:24

Ep 84 | Like warm apple pie. Kathy Walker from McGregor Boyall

Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming?

Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern, and chats through how 'breaking out of the bubble' of the sector has helped her in her career. We discuss the importance of automation in the coming years and why companies need to have a real focus on their CSR initiatives that come from somewhere genuine, not just a box-ticking exercise.

Yep, there is American Pie chat as well.

Cheers Paiger, as always. Enjoy.

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