The Lonely Marketer
This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more
Ep 63 | Stealing taglines. Darren Westall from Paiger.
After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either.
We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do.
Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/
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