We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we went there).
We also touch on how marketers can approach selling new methodology upwards in your recruitment business and how our industry could really benefit from adopting a customer success approach like many product-based companies.
Paiger. They sponsor us. We're thankful.
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