The Lonely Marketer
This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more
Ep 68 | Just when I thought I was out, they pull me back in! Kat Allenby from Allenby Marketing.
Kat tried to escape recruitment marketing but resist the lure like so many of us...
In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship.
We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience.
Enjoy, and we'll speak to you soon.
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