Cover art for podcast The Lonely Marketer

The Lonely Marketer

98 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

35:05

Ep 65 | Crazy mascot races. Louise Archer from Retrained Search.

Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business.

Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one.

We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.

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