Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business.
Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one.
We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.
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