Cover art for podcast The Lonely Marketer

The Lonely Marketer

98 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

37:31

Ep 29 | Are recruitment companies becoming like marketing agencies? Michael Oliver from Client Server.

It’s obviously in us marketers’ interest for things to go that way…

We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.

Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges.  We’ve all been in those shoes for sure.

There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.

Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!

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