The Lonely Marketer
This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more
Ep 86 | Reach for the stars. Jack Martin from Gattaca.
"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it.
Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far.
This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads of food for thought to you as to how you can setup marketing
Over to you to give it a listen and give your feedback. Ta Paiger, it goes without saying.
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