The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things.
One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away.
Thanks, like always, to Paiger for their continued support.
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