Cover art for podcast The Lonely Marketer

The Lonely Marketer

107 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

36:52

Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.

After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR.

In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture?

Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well.

Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well...

Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Lonely Marketer

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/9c7e2ec/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens