Cover art for podcast The Lonely Marketer

The Lonely Marketer

98 EpisodesProduced by Glenn SouthamWebsite

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more

37:27

Ep 41 | Job adverts. What are they good for? Absolutely nothing. Or are they? Daniel Fellows from Get-Optimal.

We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out.

Why are recruitment companies so rubbish at job advert writing?

What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it?

We talk a bit about Indeed shutting down organic traffic for the UK as well...

The team at Paiger continue to be great champions of this podcast so please go and check them out.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Lonely Marketer

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/9c7e2ec/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens