The Lonely Marketer
This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.We speak to the companies working to make marketing in recr… read more
Ep 41 | Job adverts. What are they good for? Absolutely nothing. Or are they? Daniel Fellows from Get-Optimal.
We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out.
Why are recruitment companies so rubbish at job advert writing?
What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it?
We talk a bit about Indeed shutting down organic traffic for the UK as well...
The team at Paiger continue to be great champions of this podcast so please go and check them out.
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