The Lonely Marketer

Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes …

The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode …

After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new …

Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, …

Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of …

Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely …

We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both …

Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content …

Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in …

Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show.

We dive into the …

How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in …

When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative …

Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the …

We got there. Episode 100!
We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host …

In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022.

As part of …

After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment …

When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of …

*Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing.

We start by discussing the past 18 months …

You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes...

Matt has been working at Talent for almost eight years and throughout that …

Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her …

Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and …

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor …

Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one.

In …

What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences?

In what is a …

There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams …

Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies …

Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built …

"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but …

What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, …

Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming?

Kathy has …

Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI.

When Covid hit, many recruitment businesses were scrambling around trying to …

Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him …

The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media …

Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a …

We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of …

Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have …

Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period …

Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the …

As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have. 
Ryan Thompson from the Focus Cloud Group joins us to tell us about his career …

We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in …

In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry …

The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented …

For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is …

In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We …

As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie …

Kat tried to escape recruitment marketing but resist the lure like so many of us...

In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. …

Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we …

In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the …

Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral …

Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing. 

We discuss the tactics and …

After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading …

Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it …

It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price.

Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with …

Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 …

John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't).

We speak a lot about the blurred lines between marketing and …

In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees …

Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch.

Where do you start? Can you do it internally? What questions do you need to ask?

To view the replay of the Crowdcast, …

In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your …

Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how …

Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, …

We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours!

The passion from both Shannon …

In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate …

Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the …

Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need …

Members Only, an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel.

Glenn was joined by MO's founder and …

In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam.  They speak about how your recruitment marketing activity should …

Richard Turrell joins Glenn Southam on The Lonely Marketers' Midday Musings webinar.   We talk about how building the relationships between sales and …

We get back to the personal stories of recruitment marketing careers with Kieron Mayers from Marmalade Marketing.  Having worked for a number of …

Sleep. Eat vegetables. Breathe.

Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home.  We focus on how the, erm, …

In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of …

What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing?

Good things, we hope.  

Victoria Rush from The Recruitment Marketing Podcast joins Glenn to …

With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a …

We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to …

We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how …

We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment.  From shifting content plans (do you really need to), trying out new things and sometimes - …

This episode is grreeeeattt (any people who love cereal adverts will get this pun...)
Really insightful sit down with Coralie who covers how she …

Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress.  We talk about the age-old problem of …

Employer branding is on the rise.  Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, …

Janine is one of the most experienced guests I've had on the show.  From starting with the big boys at Reed and Hays, through to now working at …

Not a marketer by trade, but certainly one by action.  In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence …

Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results.  From …

Marketing into the public sector is tough.  We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel.  She tells us about how storytelling (starting her own …

In this episode, we speak with a newcomer to the industry in Maansi.  She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young …

A rebrand is one of the biggest and demanding marketing changes you can make in a business.  Lilli talks to us candidly about how she wasn't the …

It’s obviously in us marketers’ interest for things to go that way…

We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing …

We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence.

But this isn't all about tech, …

We all know how important diversity is in business, don't we?  But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach?

Glenn …

We dive back into the tech world with Alexandra Kane from Sense in San Francisco.  Alex is clearly somebody who is passionate about the candidates and the tech she is working with.  That being said there is a clear …

This is a sweary episode.  Not one for the faint hearted.  It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a …

This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate …

Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years.  In a time where we are …

Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode.  With passionate views on culture fit (how it's a …

We go cliché crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing …

Kylie's background is very different compared to many of our guests.  Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her …

Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months.  We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can …

Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging.  With a lot of talk around automation and digital marketing,  we chat about turning back time and …

Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side.  We have a reflective conversation on how things have changed in recruitment …

In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue …

In this episode we discuss creating content for contents sake and question why people bother with it?  We delve into the human element of the Meet …

Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business.  But he is very impressive, having already built …

Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team.  Sarah has a real …

In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for …

Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple …

Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, …

Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates …

We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham.  Unsurprisingly, we talk about the role of data in …

When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything.  Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and …

Scott Richardson speaks about how the Harrington Starr founders being content led from day one has made his job that little bit easier.  We touch upon the reasons why print based marketing is not dead and how …

From Kelly Services to Eames Consulting, Sarah Roebuck joins us to speak about her experiences from going from a large recruitment business to a …

We sit down with Kris Holland from Charlton Morris in this episode who talks about how he has built a following of well over 100,000 on LinkedIn.  We …

Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach.  We also discuss diversity …

Glenn Southam from TwoEnds discusses his reasons for starting The Lonely Marketer and his hopes for it to grow into a real community.