President, John Paul Mitchell Systems®
Jason Yates began his career more than 30 years ago as a hairdresser in the UK, working his way up from salon apprentice to manager and eventually managing director for a group of 22 salons. During that time, he also worked as a platform artist and educator for a hair care manufacturer, which provided him with additional opportunities in the industry and opened a new career path beyond the salon.
Jason joined JPMS™ in 2012 as Vice President of Marketing, where he led the marketing strategy for the entire portfolio of hair care, hair color and appliance brands, later expanding his leadership role to make him the first-ever Vice President of Sales and Marketing in the company’s history. With hands-on experience in every facet of the professional beauty industry—from hairstyling to business management, marketing and sales—Jason was appointed to Chief Operating Officer and now President, where he oversees the company’s global daily operations. The guiding principles behind his leadership role include growth through product innovation, strategic and selective partner alliances, continued investment in salon education, and the commitment to help salons grow their business.
While his journey from hairdresser to executive may be unusual, Jason observes: “We work in an amazing industry that allows us to go in many different directions, especially if you are a young professional stylist. My career may not be a typical path for a hairdresser, but it's certainly one that can happen.” EXECUTIVE PRODUCER-WILLIAM SIMMONS
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