The more and more I learn about YouTube and how it can drive buyers to any business you currently have, the more and more I'm stressing to business owners, to jump on the bandwagon if you will.
No matter what business you're in, you don't have to be a YouTuber but you should share some of your knowledge on YouTube if only to drive traffic to your core business.
Video content these days, is king! Think of your videos on YoUTube, as TV commercials that you appear in and produce only you're not up there trying to sell through the video content itself but you're showing the viewers you have expertise in a particular subject or field.
The more and more you show the world your superpower, the better chance the will come to you for your knowledge or product.
I think video content is extremely important no matter what business you're in. Having some on your website about your knowledge and products is fine but YouTube is the second largest search engine (soon to be first) below Google therefore you want to be found by the world and not depend that the SEO on your website is going to get people to land there and find you.
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