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The Joe Costello Show

56 EpisodesProduced by The Joe Costello ShowWebsite

I am a serial business entrepreneur, YouTube Creator, Happiness Mentor, Integrity Guru and speaker.I want us all to be happy and I’ve been told by many, that my videos and social media posts have been inspiring and I believe I can help by sharing some of my life's experiences here as well. Episodes … read more

45:42

Jordan Montgomery Interview

How To Find A Business Coach Or Mentor with Jordan Montgomery.

My discussion with Jordan involved learning about the various types of performance coaches, the styles, how can someone benefit from a coach and why you would need/want one.

I enjoyed this honest conversation with Jordan, his ideas and how well he spoke and conveyed his ideas and message.

There's a good chance a performance coach could really improve so many things in your life, that it's worth looking into for sure.

Thanks for listening!

Joe

#thejoecostelloshow #montgomerycompanies #performancecoach

Jordan Montgomery

Owner - Montgomery Companies

Website: https://www.montgomerycompanies.com/

Instagram: @jordanmmontgomery

Facebook: @montgomerycompanies

LinkedIn: @jordanmmontgomery

Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014

Andy's Links:

http://andygalore.com/

https://www.facebook.com/andygalorebass

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For show notes and past guests, please visit: https://joecostelloglobal.libsyn.com

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For transcripts of episodes, go to: https://joecostelloglobal.lybsyn.com

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Transcript

Jordan: Hey, Joe, thanks for having me, man. I've been following your work, and I want to say congratulations on all that you've built and continue to build. And it's an honor to have this conversation with you. Thanks.

Joe: Hey, Jordan, welcome to the podcast. Man, I'm glad you're here. I'm excited to talk with you.

Jordan: Well,

Joe: Thanks

Jordan: I appreciate

Joe: For coming.

Jordan: That question and I'll try to be succinct with my answer, but I grew up in southeast Iowa and a little town called Colonia in Kelowna is the smallest

Joe: Thank you, man, I appreciate

Jordan: One of the smallest

Joe: It.

Jordan: Towns

Joe: So

Jordan: In Washington

Joe: I

Jordan: County,

Joe: Got fired

Jordan: But it's

Joe: Up

Jordan: The

Joe: When

Jordan: Largest

Joe: When they sent me your bio

Jordan: Amish community

Joe: And then I got to watch

Jordan: West

Joe: Your

Jordan: Of the Mississippi.

Joe: Inspirational videos.

Jordan: So

Joe: I

Jordan: I grew

Joe: Love

Jordan: Up in

Joe: That

Jordan: Sort

Joe: Stuff.

Jordan: Of Amish

Joe: I love

Jordan: Country,

Joe: The stuff that

Jordan: A

Joe: You're

Jordan: One

Joe: Doing

Jordan: Stoplight

Joe: With

Jordan: Don't

Joe: Iowa

Jordan: Blink kind of

Joe: Hawkeyes.

Jordan: Town,

Joe: So

Jordan: Simple

Joe: I saw

Jordan: Life.

Joe: That and

Jordan: You

Joe: I

Jordan: Know,

Joe: Was like,

Jordan: My

Joe: Oh,

Jordan: Mom

Joe: Man,

Jordan: Was a teacher.

Joe: I got

Jordan: Dad

Joe: To have

Jordan: Was

Joe: This

Jordan: A blue

Joe: Guy

Jordan: Collar

Joe: On.

Jordan: Worker.

Joe: This

Jordan: But

Joe: Is

Jordan: My

Joe: Awesome.

Jordan: Dad taught

Joe: But

Jordan: Me the value

Joe: So

Jordan: Of hard

Joe: Before

Jordan: Work.

Joe: We get into

Jordan: And

Joe: Any

Jordan: I

Joe: Of

Jordan: Really

Joe: That,

Jordan: Learned

Joe: You

Jordan: Work

Joe: Said you listen

Jordan: Ethic

Joe: To some

Jordan: From

Joe: Of my

Jordan: My

Joe: I guess

Jordan: Father.

Joe: You probably

Jordan: He was an entrepreneur,

Joe: Already know what

Jordan: So

Joe: I'm

Jordan: He

Joe: About

Jordan: Owned

Joe: To say, but

Jordan: A small

Joe: I

Jordan: Painting

Joe: Really

Jordan: Business.

Joe: Want to know about

Jordan: And I always really

Joe: You

Jordan: Appreciated

Joe: And how

Jordan: The

Joe: You

Jordan: Fact

Joe: Got

Jordan: That my

Joe: Started.

Jordan: Dad

Joe: And

Jordan: Was at every

Joe: This

Jordan: One of my

Joe: Is

Jordan: Sporting

Joe: The part

Jordan: Events.

Joe: Of the podcast where

Jordan: He never

Joe: It's

Jordan: Missed

Joe: Completely

Jordan: An

Joe: Up

Jordan: Event

Joe: To you,

Jordan: In music.

Joe: How far

Jordan: He never

Joe: Back

Jordan: Missed

Joe: You

Jordan: A sporting

Joe: Want to go.

Jordan: Event.

Joe: But for

Jordan: You

Joe: Me,

Jordan: Just there

Joe: When

Jordan: For me.

Joe: I

Jordan: He

Joe: Meet

Jordan: Was ultra

Joe: Someone like

Jordan: Present

Joe: You, even

Jordan: As a

Joe: If

Jordan: Father.

Joe: It's through the Internet

Jordan: And

Joe: Like

Jordan: So

Joe: This,

Jordan: When I got out of college,

Joe: I want to

Jordan: I

Joe: Know

Jordan: Knew

Joe: What you did to become

Jordan: For sure,

Joe: The person

Jordan: Joe,

Joe: You are

Jordan: That

Joe: Today.

Jordan: I wanted to control

Joe: What

Jordan: My

Joe: Was

Jordan: Own

Joe: The

Jordan: Time.

Joe: Path that steered

Jordan: I just remember

Joe: You in this

Jordan: That

Joe: Direction?

Jordan: With my father's

Joe: What

Jordan: Example,

Joe: Were the things

Jordan: I thought, you

Joe: That

Jordan: Know,

Joe: Happened

Jordan: I just

Joe: To

Jordan: Want to

Joe: You?

Jordan: Make sure I can control

Joe: Sometimes

Jordan: My own time,

Joe: It's as young

Jordan: That

Joe: As

Jordan: Nobody

Joe: You're in

Jordan: Ever

Joe: Elementary

Jordan: Tells me where

Joe: School.

Jordan: I have

Joe: And

Jordan: To be

Joe: Your

Jordan: And

Joe: Father

Jordan: What I have to

Joe: Was

Jordan: Be there.

Joe: The coach

Jordan: And

Joe: For

Jordan: It's

Joe: Certain

Jordan: Not that I

Joe: Sports

Jordan: Had a problem

Joe: Teams.

Jordan: With following

Joe: He got you

Jordan: Instruction.

Joe: Fired up or

Jordan: I just

Joe: And

Jordan: Wanted to build

Joe: You translated

Jordan: My life by

Joe: That into being

Jordan: Design

Joe: Also a business

Jordan: And

Joe: Coach. So

Jordan: Really take control

Joe: I'll stop

Jordan: Of

Joe: Talking.

Jordan: My time

Joe: And

Jordan: And

Joe: I want

Jordan: Lead

Joe: You to

Jordan: My

Joe: Just

Jordan: Family

Joe: Kind

Jordan: Well

Joe: Of give

Jordan: In

Joe: Us

Jordan: The

Joe: The

Jordan: Same

Joe: Back

Jordan: Way that

Joe: Story.

Jordan: My dad

Joe: So

Jordan: Led me.

Joe: When

Jordan: So

Joe: People listen

Jordan: I

Joe: To

Jordan: Grew

Joe: This

Jordan: Up in

Joe: And

Jordan: Rural

Joe: Then they

Jordan: Iowa.

Joe: Later watch

Jordan: I went

Joe: The YouTube

Jordan: To the University

Joe: Video,

Jordan: Of Iowa.

Joe: They could say,

Jordan: I'm

Joe: Oh,

Jordan: Still a

Joe: I

Jordan: Very avid

Joe: Get this,

Jordan: Hockey

Joe: This

Jordan: Fan and

Joe: This

Jordan: We've had

Joe: Was me.

Jordan: The

Joe: Or

Jordan: Fortunate opportunity

Joe: Now

Jordan: To

Joe: I

Jordan: Work

Joe: See

Jordan: With some

Joe: How

Jordan: Of the sports

Joe: He

Jordan: Programs.

Joe: Landed, where he did.

Jordan: So

Joe: So

Jordan: I live in Iowa

Joe: The stage

Jordan: City,

Joe: Is

Jordan: Iowa,

Joe: Yours.

Jordan: Actually just outside of Iowa City and a little small town called Tiffin with my wife Ashley and our three daughters. My wife today runs the business. I run my mouth. We have a full scale coaching and consulting firm, Montgomery Companies. We have several coaching partners, and today we serve several thousand coaching clients. Those clients range from professional athletes to entrepreneurs and salespeople. We do work with some executive leaders at some larger firms. And I just have a blast getting to do what I do. And I meet some really interesting people. We get to help people think more deeply about who they are and where they're headed. And ultimately you get to help people live into who they were created to be. And it's a tremendous blessing. So I had a career in the financial services business, allowed me to pivot into this world pretty open about my professional journey. But at the end of the day, I graduated college 2010 and University of Iowa spent the last 11 years really building a skill set that's allowed us to build a business around coaching, consulting and leading people. So that's kind of the short version of my story. Obviously, there's a lot of twists and turns and gods provide a lot of grace.

Jordan: Certainly I've been thankful to be around a lot of the right people. But if you're asking me the short version on how I got to where I'm at today, that's the the short version on Jordan Montgomery. Yeah, I think my dad, at the end of the day, my dad was a family man with a business, not a business man with a family. And I wanted to model that. I wanted to be a family man with a business, not a business man with a family. And I think as a driven type, a young man living in America, I kind of fight that every day. I mean, at the other day, like my wife and my kids are my top priority. But if I say they're my top priority, then that needs to show up in my calendar and that needs to be reflected in how I spend my time. And I want to be respected the most by people who know me the best. And that means that I'm a father first. I'm a husband first. I'm leading my family well. And if I lead inside the walls of my home, then I think I can lead in other areas of my life

Joe: Cool.

Jordan: As well. But

Joe: So

Jordan: I just didn't want to be

Joe: First

Jordan: The guy

Joe: Of

Jordan: That

Joe: All, I love the part

Jordan: Built

Joe: Where you

Jordan: Something

Joe: Said

Jordan: Professionally

Joe: That because your father

Jordan: But

Joe: Was

Jordan: Then

Joe: Able

Jordan: Sacrificed

Joe: To make it,

Jordan: Or

Joe: You

Jordan: Compromised

Joe: Gravitated

Jordan: In really other

Joe: Towards

Jordan: Important

Joe: That

Jordan: Areas

Joe: Feeling

Jordan: Of life. So

Joe: And knowing

Jordan: I appreciate

Joe: That

Jordan: Your pointing

Joe: He was

Jordan: Back

Joe: Able

Jordan: To

Joe: To

Jordan: My

Joe: Do

Jordan: Father's

Joe: It because

Jordan: Example.

Joe: He owned

Jordan: I

Joe: His own

Jordan: Probably

Joe: Business

Jordan: Still

Joe: So

Jordan: Underestimate

Joe: Early on

Jordan: The impact

Joe: For

Jordan: That that

Joe: You

Jordan: Had

Joe: And

Jordan: On

Joe: For

Jordan: Me

Joe: The listeners,

Jordan: As

Joe: That

Jordan: A young

Joe: Triggered

Jordan: Kid, but

Joe: Something

Jordan: He

Joe: For you

Jordan: Really

Joe: That

Jordan: Taught

Joe: You

Jordan: Me

Joe: Were able

Jordan: What

Joe: To say.

Jordan: Entrepreneurship

Joe: I

Jordan: Was

Joe: Want

Jordan: All about

Joe: That for

Jordan: In so many

Joe: My

Jordan: Ways.

Joe: Own family and my own kids at some point when I have kids that I have that flexibility to do this. So that was really cool. Not a lot of people have said that in the past on the show when they when they said, oh, I became an entrepreneur because and it was all of these other reasons. But to actually associate it with your father sitting on the sidelines, watching you play sports and concert or whatever it might be, that was really cool.

Jordan: Well, and I'll say this to Joe, because there are some entrepreneurs listening that maybe don't have that flexibility, like maybe you're truly in a situation where you've got a team or your businesses in an industry that requires you to work certain hours or whatever. So that's not a shame or guilt. Anyone who's working really hard to provide, because at the end of the day, entrepreneurs are called to work longer hours is just part of the deal. So if you're in that grind right now, here's what I'd encourage you with, is somebody that's going to change and the reason that you're doing what you're doing right now, the reason that you're working as hard as you're working right now is to have the flexibility and the autonomy. And, you know, I also wasn't there for my dad's early years. Like, I missed you know, I was born when my dad was eight to 10 years into being an entrepreneur. So he earned that flexibility. So let's just not forget that that flexibility is earned. And that looks different for every entrepreneur based on the industry

Joe: Yeah, that

Jordan: That

Joe: Was

Jordan: You're

Joe: Really

Jordan: In

Joe: Cool, and I

Jordan: And

Joe: Came

Jordan: This

Joe: From

Jordan: Stage

Joe: An entrepreneurial

Jordan: Of

Joe: Family as well.

Jordan: The business

Joe: The

Jordan: That

Joe: Unfortunate

Jordan: You're in.

Joe: Thing for

Jordan: So

Joe: Me is that

Jordan: I think

Joe: My

Jordan: That's

Joe: Father

Jordan: Important to

Joe: Could

Jordan: Underscore.

Joe: Not attend most of my stuff. So when you said it, it kind of hit home and I hold nothing. He's passed on at this point. But I never held a grudge because he just he worked his butt off and and just to provide and create something great. So it never struck me the other way. It wasn't

Jordan: Yeah.

Joe: Like I was resentful over it. But I just love the way you framed that whole thing. That was really cool.

Jordan: Well, yeah, you know, I just I fell in love with sports at a really early age. I just love competition. I loved competing. I love watching other people compete. I love the atmosphere. I love the energy that goes into a sports competition. I'm still the guy, Joe. Like, I will watch one shining moment at the end of the final four for those who are familiar with that show. I cry every year when I watch that one shining, but that little three minute clip. And I think part of the reason I get emotional about that as you watch young people get emotional over competition. And I just loved the rush of competition. I loved watching people give their all to a very specific activity, blood, sweat and tears. And

Joe: Yeah, absolutely,

Jordan: So

Joe: I totally

Jordan: I just fell

Joe: Agree

Jordan: In love with sports

Joe: And

Jordan: At a young

Joe: I'm

Jordan: Age.

Joe: Still

Jordan: I played

Joe: Working

Jordan: Sports

Joe: Like

Jordan: All the way

Joe: Crazy,

Jordan: Through high school.

Joe: But

Jordan: I did

Joe: It's

Jordan: Not compete

Joe: Just

Jordan: In college.

Joe: Because

Jordan: And

Joe: I

Jordan: It's something

Joe: Don't

Jordan: That's

Joe: Say no

Jordan: Kind

Joe: And

Jordan: Of

Joe: I

Jordan: Interesting

Joe: Just keep

Jordan: About

Joe: Adding

Jordan: My story

Joe: More and more

Jordan: And background.

Joe: To my plate.

Jordan: A lot of people

Joe: So it's

Jordan: Ask

Joe: My

Jordan: Me, well,

Joe: Own fault. And

Jordan: You must

Joe: And,

Jordan: Have played professional

Joe: You

Jordan: Sports

Joe: Know, we're empty

Jordan: Or at least

Joe: Nesters.

Jordan: Collegiate sports.

Joe: I have no

Jordan: You're going

Joe: One

Jordan: To

Joe: To

Jordan: Work

Joe: Provide

Jordan: With these professional

Joe: For myself, but

Jordan: Athletes

Joe: I

Jordan: And college

Joe: Just can't

Jordan: Athletes.

Joe: Stop

Jordan: And I'm just

Joe: The

Jordan: Very

Joe: Train.

Jordan: Open about that.

Joe: So

Jordan: A lot of what I learned

Joe: It is what

Jordan: As

Joe: It is.

Jordan: Applied

Joe: So let's

Jordan: And most

Joe: Before

Jordan: Of the athletes

Joe: We get

Jordan: We're working with,

Joe: Into

Jordan: We're working with in the areas

Joe: All of what

Jordan: Of

Joe: You offer

Jordan: Mindset and

Joe: In

Jordan: Leadership development.

Joe: Montgomery

Jordan: So

Joe: Companies

Jordan: I'm not teaching

Joe: And

Jordan: A basketball player how to shoot.

Joe: Your team

Jordan: You

Joe: And

Jordan: Know,

Joe: The

Jordan: I'm

Joe: Different

Jordan: Not helping

Joe: Levels

Jordan: The

Joe: Of coaching

Jordan: Football

Joe: That you do,

Jordan: Player with his footwork,

Joe: Talk to me about

Jordan: But

Joe: You

Jordan: We are helping

Joe: And

Jordan: Him with

Joe: Sports.

Jordan: Our mental game and

Joe: Just

Jordan: We're

Joe: Because

Jordan: Helping

Joe: I

Jordan: Them

Joe: Want

Jordan: With the

Joe: To

Jordan: Six

Joe: Know,

Jordan: Inches in between

Joe: Was

Jordan: Their ears

Joe: There a correlation

Jordan: And we're helping them with how

Joe: Of

Jordan: They see the world and their self

Joe: You

Jordan: Awareness

Joe: Doing sports

Jordan: And

Joe: Young

Jordan: Their externalisation

Joe: Or sports in college

Jordan: And optimization.

Joe: Or to

Jordan: You

Joe: Me,

Jordan: Know,

Joe: You looked

Jordan: At the

Joe: Like

Jordan: End of the

Joe: You

Jordan: Day,

Joe: Were a football

Jordan: I think

Joe: Player.

Jordan: It athletes

Joe: I was like, maybe

Jordan: In a really

Joe: He played

Jordan: Unique

Joe: For

Jordan: World

Joe: The Hawkeyes.

Jordan: Where they

Joe: I

Jordan: Give

Joe: Don't

Jordan: So

Joe: Know.

Jordan: Much of their time for such a really, really small window of competition. You know, you think a lot like the average NFL athlete will compete for less than two hours, whistle to whistle over the course of a season. But they can be literally all year round and they'll get paid, graded and evaluated for what they do inside of two hours. All year long, but it's kind of a metaphor for it for all of us, right, because the reality is each one of us is practicing for little moments, for small moments. Some of them we can predict, some of them we can't. But you get paid and your best to show you get paid really, really, really well to be prepared

Joe: Hmm.

Jordan: In small little windows of time. And so I developed the sort of fascination or obsession with helping athletes prepare and be at their best when that small window of opportunity presents itself and, you know, your clutch, your clutch when you can show up and do normal things. In an abnormal times, so like Derek Jeter, Kobe Bryant, you know, they're considered clutch because at the end of the day, they could show up normal. They could just be who they were because they had practiced so much in the most important windows of time. And it's a really interesting metaphor that we can apply to all of life. Yeah. Yeah, well, it's it's a pursuit of excellence, right, and you know, I'm reading a book right now by Tim Grover, The Unforgiving Race to Greatness, and it's called Winning. And,

Joe: Yeah, it's

Jordan: You know, there's

Joe: And

Jordan: So much of what Tim

Joe: Again,

Jordan: Grover preaches

Joe: People

Jordan: That I

Joe: That

Jordan: Really love.

Joe: Maybe

Jordan: I'm

Joe: Just

Jordan: Not

Joe: Watch sports casually

Jordan: Maybe not aligned

Joe: Don't

Jordan: With one

Joe: Understand

Jordan: Hundred percent of it,

Joe: The

Jordan: But

Joe: Grueling

Jordan: Winning has a price,

Joe: Effort

Jordan: You know, in

Joe: In the lifelong

Jordan: Pursuing your

Joe: Commitment

Jordan: Calling has a price

Joe: To potentially

Jordan: Regardless

Joe: Never,

Jordan: Of what you do,

Joe: Ever

Jordan: You know, sports or otherwise.

Joe: Getting

Jordan: If you're an

Joe: That

Jordan: Athlete,

Joe: Chance

Jordan: Great. But

Joe: In

Jordan: If

Joe: The sports

Jordan: You're an entrepreneur,

Joe: World and

Jordan: There's going to

Joe: Used

Jordan: Be a cost

Joe: To have some really good friends

Jordan: Associated

Joe: On the Buffalo

Jordan: With

Joe: Bills

Jordan: Your calling.

Joe: Football team because

Jordan: And

Joe: I went to college

Jordan: I

Joe: Out

Jordan: Think

Joe: There

Jordan: Sports is the epitome

Joe: And

Jordan: Of that.

Joe: I was

Jordan: But certainly

Joe: A musician.

Jordan: Entrepreneurship

Joe: I was

Jordan: Is

Joe: In a band.

Jordan: Is

Joe: They

Jordan: Right

Joe: Loved

Jordan: There

Joe: Our band and they used

Jordan: With being

Joe: To come

Jordan: With being

Joe: And

Jordan: An athlete

Joe: Hang

Jordan: In

Joe: Out.

Jordan: Terms

Joe: We've got

Jordan: Of

Joe: The dinner with

Jordan: Making

Joe: Them and

Jordan: Sacrifice.

Joe: You would hear the stories. And it's just to live on the edge of not knowing if you're playing or you're sitting each day and who's who's looking for your spot and the work so hard and give up so much from a really young age all the way through. It's unbelievable. You know, and I watch certain friends here in Arizona, believe it or not, Arizona has got a very big hockey base. You know, like fans love hockey. And there's a lot of kids that come here, play hockey, play on the farm team of the coyotes or and we've had friends that had their kids just go through all in hockey. Moms and dads have the worst it's the worst schedule I've ever seen. And to go all the way to the very end and be on the farm team and never get called up. And I can't even imagine that it's just grueling.

Jordan: Yeah, well, you know, there's there's a lot that goes into speaking, right, speaking as an art form, and in today's world, attention is currency. So something we think about a lot and the keynote speaking world is you've got

Joe: Mm

Jordan: To

Joe: Hmm.

Jordan: Keep people's attention. And if you can't, you're out, you're done. You'll never be the really high demand keynote speaker if you don't know how to keep somebody's attention. So there's multiple ways that we do that. One of the ways that we keep people's attention is through story. It's a story sell facts, tell. When you get really good

Joe: Yeah,

Jordan: At telling stories,

Joe: Yeah, I

Jordan: You keep

Joe: Agree.

Jordan: People's attention.

Joe: Ok,

Jordan: In

Joe: So

Jordan: Fact,

Joe: Enough about sports.

Jordan: If I

Joe: I

Jordan: Were to

Joe: Watched

Jordan: Tell you about

Joe: The video

Jordan: My business,

Joe: Of

Jordan: If

Joe: You

Jordan: I were

Joe: Working

Jordan: To say, well,

Joe: With

Jordan: You know, Joe,

Joe: The Hawkeyes

Jordan: These are the five

Joe: And

Jordan: Things that I do my

Joe: I

Jordan: Business, or

Joe: Was watching as

Jordan: If

Joe: The

Jordan: I said, hey,

Joe: Camera

Jordan: Joe,

Joe: Went around the room, I

Jordan: Let

Joe: Was

Jordan: Me tell

Joe: Watching

Jordan: You a story.

Joe: To see how intently

Jordan: The minute I said, I'll

Joe: The

Jordan: Tell

Joe: Players

Jordan: You a story,

Joe: Were listening

Jordan: I would actually

Joe: To you.

Jordan: Activate

Joe: And

Jordan: Your brain

Joe: Like I was

Jordan: At 12

Joe: Watching

Jordan: Times

Joe: Their eyes

Jordan: The

Joe: And

Jordan: Capacity.

Joe: Their expressions

Jordan: So

Joe: And they

Jordan: There's

Joe: Were

Jordan: A

Joe: All

Jordan: Lot of neuroscience

Joe: Incredibly

Jordan: That supports

Joe: Focused.

Jordan: The fact that

Joe: And

Jordan: I've got Joe's

Joe: I can

Jordan: Attention

Joe: Only imagine the coach going, hey,

Jordan: At 12

Joe: Today we're

Jordan: Times

Joe: Having Jordan

Jordan: The rate.

Joe: Mcqueary come in today. He's

Jordan: If

Joe: Going

Jordan: I

Joe: To talk

Jordan: Decide

Joe: To

Jordan: To

Joe: Us

Jordan: Allow

Joe: About

Jordan: My words

Joe: The

Jordan: To

Joe: Six

Jordan: Paint a picture,

Joe: Inches

Jordan: Draw

Joe: Between

Jordan: You

Joe: Our

Jordan: Into

Joe: Ears.

Jordan: A story

Joe: I want you guys

Jordan: That

Joe: To pay

Jordan: Actually

Joe: Attention.

Jordan: Activates

Joe: I want you to

Jordan: Your

Joe: Be open to

Jordan: Senses.

Joe: What he says

Jordan: So

Joe: And whatever.

Jordan: The first

Joe: And

Jordan: Thing is we try to

Joe: It

Jordan: Tell

Joe: Feels

Jordan: A lot

Joe: Like when

Jordan: Of stories

Joe: Somebody

Jordan: To drive

Joe: Comes

Jordan: A plan.

Joe: Into the

Jordan: We

Joe: Classroom,

Jordan: Don't use PowerPoint

Joe: When you're in elementary

Jordan: Slides

Joe: School,

Jordan: Or use

Joe: You

Jordan: Pictures

Joe: Start

Jordan: Or graphs.

Joe: Throwing papers

Jordan: I'm not

Joe: At each other. And

Jordan: I'm

Joe: So

Jordan: Not minimizing

Joe: How do you deal with that

Jordan: Anybody

Joe: When you

Jordan: Who does

Joe: Speak?

Jordan: Those

Joe: Because

Jordan: Things.

Joe: You do all sorts

Jordan: I just

Joe: Of speaking

Jordan: Think if you're going

Joe: Engagements.

Jordan: To be someone who keeps

Joe: So

Jordan: People's

Joe: This was

Jordan: Attention,

Joe: Just one

Jordan: You got

Joe: Small

Jordan: To be great

Joe: Piece of it.

Jordan: At

Joe: But you

Jordan: Stories.

Joe: Do something to capture

Jordan: I

Joe: People.

Jordan: Think eye

Joe: When I

Jordan: Contact

Joe: Watched

Jordan: And tonality

Joe: Even

Jordan: Is

Joe: The speaking

Jordan: Is another

Joe: Engagements

Jordan: Big one, right? There's

Joe: At

Jordan: A difference

Joe: The corporations

Jordan: Between communicating

Joe: That you've

Jordan: And

Joe: Done,

Jordan: Connecting. People

Joe: You

Jordan: Want to feel

Joe: Have a really

Jordan: Like you're

Joe: Good flow.

Jordan: Speaking to them

Joe: You don't

Jordan: Like,

Joe: Use

Jordan: Wow,

Joe: All

Jordan: This guy's

Joe: Of the

Jordan: Speaking directly

Joe: Weird words

Jordan: To me.

Joe: That people use

Jordan: And

Joe: All the time.

Jordan: It sounds

Joe: Tell

Jordan: So

Joe: Me

Jordan: Simple,

Joe: How you do

Jordan: But what's

Joe: It.

Jordan: Common sense is not always kind of practice. If you watch your average keynote speaker, their eyes will kind of drift all throughout the room to look down, look sideways. I think at the speaker, you want to keep constant eye contact. And then the other thing I think about is being really you centered in the message being you centered. So I'm going to use two people's names. I'm going to pick people out in the crowd. I'm going to touch people, maybe even on the shoulder or the arm as I'm speaking. And I'm going to move through the crowd. And so much of communication is nonverbal, right? 90 percent is nonverbal. It's not what you say, it's how you say it. And it's also not what you say. It's what people hear and it's what they remember. Maya Angelou famously said it's not what you say that people remember. It's how you make them feel. And so I try to stay really in tune with how I make people feel. A lot of that is my energy, my body language. It's you focus communication, it's telling stories, and it's the difference between connecting and communicating. So if you're listening and you're thinking about your communication style or maybe you want to develop your craft as a keynote speaker, those are a few things that you could consider.

Jordan: And I'll say this to Joe. I'm a long way away from where I want to be. I got a long way to go. So those are things that I think about repetitiously. And I get obsessed with the practice of my craft. And I'm evaluating and observing high level keynote speakers. You know, how do they move? What do they say? What do they not say? You know, their pace, their tonality, the way that they tell stories, their presence. Yeah, those are all things that I'm paying attention to. So I appreciate your kind words. I think communication as an art form is no different than playing an instrument or doing a dance. And for anybody that's in sales, for any entrepreneur, if you're not taking that seriously as you develop and grow your business, that's something to really consider and think about. Because whether you're speaking to an audience of one hundred or a thousand or an audience of five or ten, you're in the human connection business before you're in the construction business or before you're in the marketing business or financial planning business or real estate business. We've got to remember that the human connection is at the center of everything that we do. Well, thank you. It's kind of you to say. I did and I went to school for interdepartmental studies, which is a fancy way to cover recreational management, so I literally wanted to go to school, have a great social experience, and then start a business and the fitness world.

Jordan: That was kind of my dream. And so I took some entrepreneurial courses, got a degree in recreation management, fell into finance and in two things were true. I didn't want to have a boss, so I went to work for myself and I wanted to create my own schedule that that was it. I want to call my shots, create my own schedule. But I didn't have any money and I didn't have any experience. And so I fell into financial services because it allowed me to be in business for myself, but not by myself. So I had a great support system. It was kind of like a franchise model, had a lot of success in that world at an early stage, had a big event in my life in twenty fifteen that really have me thinking about my future in a deeper way. And then I decided to pivot into sort of the consulting and coaching world making financial planning, kind of our kind of our core client. And so in a very early stage in a coaching business, financial advisers were some of our first clients by way of my background in the financial planning world.

Joe: Yeah, and you do it incredibly well, my friend. So thank you. So let's just backtrack really quickly so that I can get the progression from college into starting this company. So did you go to school for finance?

Jordan: I think it's so true

Joe: Ok.

Jordan: In life and in business, definitely in entrepreneurship, where we're leading people, that more is caught than taught.

Joe: Ok.

Jordan: And so nobody really taught me how to coach. But I watched other people coach and I watched other people in my industry that do what I'm doing now, do it at a really high level. And again, I paid attention to quality of life. I paid attention to the relationships. I paid attention to the way that they manage their decisions and manage their time. And I thought, you know, I want to do that. I think I can do that. And I actually did it in tandem with my own financial planning. And so I started sort of coaching on the side and I had really been coaching all the while I was in financial planning and some aspect working with clients. But I also started getting asked to speak and do workshops. And so I sort of fell in love with that work, Joe. But the reality is I had a couple of mentors. I had some key people in my life that had done that work in a really high level. One of those people is a guy by the name of Ben Newman. Another guy is John Wright Senior. And they both had

Joe: How did

Jordan: Big

Joe: Coaching

Jordan: Coaching

Joe: Catch your

Jordan: Practices

Joe: Eye, or

Jordan: Working with

Joe: Was it because

Jordan: Professional

Joe: You were

Jordan: Athletes

Joe: Just taking

Jordan: And Fortune

Joe: From

Jordan: 500

Joe: Your

Jordan: Executive

Joe: Love of

Jordan: Leaders.

Joe: Sports

Jordan: And

Joe: Being a coach? Right.

Jordan: I just

Joe: I

Jordan: Admired

Joe: Mean, just

Jordan: The work.

Joe: Taking

Jordan: I thought,

Joe: That,

Jordan: You know,

Joe: But

Jordan: I think

Joe: Now

Jordan: I

Joe: Saying,

Jordan: Can

Joe: Ok,

Jordan: Do that.

Joe: Wait,

Jordan: I got a lot to learn,

Joe: I want

Jordan: But

Joe: To do a little

Jordan: I'll

Joe: Bit

Jordan: Learn

Joe: Of that

Jordan: As I

Joe: With

Jordan: Go.

Joe: Sports

Jordan: And

Joe: People. I want to do that with

Jordan: Just

Joe: Entrepreneurs.

Jordan: Like you or any

Joe: I want

Jordan: Other

Joe: To do

Jordan: Entrepreneur,

Joe: It with

Jordan: You

Joe: With

Jordan: Kind

Joe: Business

Jordan: Of dive headfirst

Joe: People.

Jordan: And just

Joe: I mean,

Jordan: Hope

Joe: What

Jordan: It works

Joe: Made

Jordan: Out.

Joe: You

Jordan: So

Joe: Wake up one day and

Jordan: Our

Joe: Say,

Jordan: Business

Joe: Yeah,

Jordan: Grew

Joe: I

Jordan: Rapidly,

Joe: Want to do coaching and

Jordan: By

Joe: I

Jordan: God's

Joe: Want to

Jordan: Grace,

Joe: Do it

Jordan: Into

Joe: In

Jordan: The help

Joe: This

Jordan: Of a lot

Joe: Form?

Jordan: Of good people. And I woke up one day and I thought, you know what? I could leave my financial planning business based on what we built in the coaching business. And then we started to add more partners and multiply our efforts through other people. And that's when it really starts to get financed, when you can impact the world or you can impact the world around you through the people that work with you. So virtually everybody on our team right now, with the exception of maybe two to three people there in the coaching business, so their coaching partners, so they're leading, they're doing coaching and consulting work, either individual coaching group, coaching, keynote speaking, they're all contracted out. So some of them have five clients, some of them have 30 clients. We have a couple that have just a couple of clients and they're all sort of specialized. So we have some former professional athletes. We have some people that came from the ministry world. So they're actually pastors or they have been pastors. And then we have some people in the world of sales. We have some real estate agents and financial advisers. Some of them are very technical. Somebody might say a more motivational, but all of them are for hire as coaching partners. It's my job to lead them and make sure that they're getting what they need from a content standpoint and also just keeping them connected to to a vision and and keeping them connected to our company. But we're having a ton of fun. I mean, it's it's awesome to be on a team. It's fun to be a part of something that's bigger than just me. And, you know, each one of them is unique in terms of what they bring to the table.

Joe: So that's a great segue because you do have a fairly

Jordan: You

Joe: Sizable

Jordan: Know, what's

Joe: Team.

Jordan: Most important

Joe: So

Jordan: To us, Joe,

Joe: What

Jordan: Is that

Joe: Do those

Jordan: We all

Joe: Team

Jordan: Have

Joe: Members

Jordan: Similar

Joe: Do

Jordan: Values,

Joe: For you?

Jordan: So I want to give people the freedom and flexibility to be autonomous and how they work with clients. And so I've never told somebody, hey, here's the five step plan. Here's exactly what you have to do. Now, I'll make some general suggestions about the way that we lead people and care for people. But at the end of the day, most of the people that are on our coaching platform have been wildly successful in other arenas. And so they've been leading. They've been coaching. They've been training and developing people. So I think we're aligned in terms of our values. But beyond that, I want them to really operate in their true giftedness. And for some of them, that giftedness is in listening. You know, for some of them, it's in the world of neuroscience. You know, they just really understand how the brain works for others. They're just big on accountability, the kind like the bulldog that's in your face. It's really intense and motivational. So we want people to be who they are. We want them to have strong values, which for us means their faith filled and family oriented. And if they're faith filled, family oriented, others focus. They're usually a good fit for our coaching

Joe: Did

Jordan: Practice.

Joe: They follow

Jordan: And then, of course,

Joe: A

Jordan: There

Joe: Certain

Jordan: Are some other criteria

Joe: Structure

Jordan: That we want to

Joe: That

Jordan: Vet

Joe: You

Jordan: Out.

Joe: Have

Jordan: But

Joe: Set up

Jordan: That's

Joe: So

Jordan: A that's

Joe: That

Jordan: A good question.

Joe: When someone hires one of those people, they know that if they're getting the quality of the Montgomery companies coach and there's a certain structure formula, something like that? The.

Jordan: Yeah. Yeah, I would say that's that's very true of of our team, I think we're well positioned to help just about anybody in any industry with any problem. You know, there's a few that we would say, hey, we're not not licensed to do that. We're not going to dive into that space. But for the most part, if it is in the world of performance sales and driving results, there's somebody on our team that can handle the issue of the opportunity. Yes, so there's really two components to coaching for us and our business model, one is group coaching and one individual coaching, and those are obviously very separate. If I'm working with an individual client and we're talking about the phases of coaching or how I work with a client, first is discovery. So the answers you get are only as good as the questions that you ask. And people don't care how

Joe: Cool.

Jordan: Much you know

Joe: Well,

Jordan: Until

Joe: I

Jordan: They

Joe: Just

Jordan: Know that you care.

Joe: It's important

Jordan: And

Joe: Because

Jordan: To

Joe: I

Jordan: Us,

Joe: When

Jordan: It's

Joe: I

Jordan: A

Joe: Went

Jordan: Relationship.

Joe: And looked at the website, I was like,

Jordan: And

Joe: This

Jordan: So

Joe: Is this

Jordan: I

Joe: Is

Jordan: Always

Joe: Cool.

Jordan: Tell

Joe: You

Jordan: People,

Joe: Have a

Jordan: Hey,

Joe: Really

Jordan: I'm

Joe: Cool team

Jordan: A coach,

Joe: Around

Jordan: Which means

Joe: You. And

Jordan: I'm

Joe: I

Jordan: Going

Joe: Wanted

Jordan: To hold

Joe: To

Jordan: You

Joe: Find

Jordan: Accountable.

Joe: Out if there

Jordan: I'm

Joe: Was

Jordan: Going

Joe: A variety

Jordan: To share ideas

Joe: In

Jordan: Where to talk about

Joe: What

Jordan: Concepts

Joe: They

Jordan: And strategy,

Joe: Coach on

Jordan: Just

Joe: Which

Jordan: Like

Joe: You

Jordan: Any

Joe: Answered

Jordan: Coach

Joe: That question. They

Jordan: Would.

Joe: Do. You have people that

Jordan: The

Joe: Specialize

Jordan: Difference

Joe: In

Jordan: In

Joe: All

Jordan: Our

Joe: Sorts

Jordan: Approach,

Joe: Of things.

Jordan: I

Joe: So

Jordan: Think, is

Joe: It's

Jordan: That

Joe: Great

Jordan: I'm also

Joe: That

Jordan: A

Joe: If

Jordan: Strategic

Joe: Someone

Jordan: Partner.

Joe: Loves working with you for all

Jordan: And so

Joe: The reasons

Jordan: If I sign

Joe: That

Jordan: Up

Joe: They

Jordan: To work

Joe: Love

Jordan: With a client,

Joe: To work with you, they

Jordan: What

Joe: Can

Jordan: That means

Joe: Get

Jordan: Is

Joe: Basically whatever

Jordan: I'm going

Joe: They

Jordan: To advocate,

Joe: Need under one roof,

Jordan: I'm going

Joe: Which

Jordan: To support,

Joe: Is cool. It's

Jordan: I'm

Joe: Not

Jordan: Going

Joe: Like

Jordan: To connect

Joe: You do. It's not one

Jordan: And

Joe: Dimensional

Jordan: I'm going to highlight

Joe: In any

Jordan: And spotlight

Joe: Any way,

Jordan: Who

Joe: Shape

Jordan: You

Joe: Or form.

Jordan: Are and what you do. That means that my network is your network. It means if you want to speak engaged, we're going to help you with that. If you need marketing help or we're going to help you with that. If I need to get you connected to another leader, I'm going to help you with that. If we need help, you track down a client or prospect, I'm going to help you with that. So it's our approach is a little bit different that way. It's it's heavily based around relationship. The relationship has to start with

Joe: All right,

Jordan: Discovery.

Joe: Cool. So let's talk about

Jordan: One of my

Joe: The

Jordan: Other

Joe: Coaching

Jordan: Beliefs, Joe, is

Joe: Part

Jordan: That if

Joe: Of it,

Jordan: I'm working

Joe: And

Jordan: With a client,

Joe: If

Jordan: It's always

Joe: You can go through

Jordan: 100 percent

Joe: And tell

Jordan: Of the time,

Joe: Me the

Jordan: Their time, not

Joe: Different

Jordan: Mine.

Joe: Types

Jordan: Which

Joe: Of

Jordan: Means

Joe: Services

Jordan: I've got to

Joe: That

Jordan: Deal

Joe: You

Jordan: With

Joe: Have

Jordan: The issues,

Joe: For the coaching

Jordan: The

Joe: Piece

Jordan: Opportunities

Joe: Of.

Jordan: And the challenges that are most present for them right away before I try to drive my agenda. So if I show up to the call and I say, hey, Joe, here's three things I want to talk about today. Here's the here's the new approach to closing a sale or here's the new approach to the discovery process or whatever. And I find out that your dog just died or that you just lost the key employee or that your house just burned down. But I'm using really dramatic examples. But anyway, the point, is there something else on your mind? I'm missing it. I'm not know I've failed to connect with you, and candidly, I failed to lead you. So the first question I asked to all of our coaching clients and a coaching meeting, and they would tell you, this is not to say, hey, Joe, how do we create space to discuss and talk about the things that are most pressing, interesting and relevant for you today? I want to start there and then we'll recap and we'll talk about some of the stuff that we've talked about the past. I'm always, you know, forcing accountability. So we're we're bringing things to the forefront. Did you do X, Y and Z to do that or Yapp with that? But we addressed the issues that are most present. And then I'm always trying to share ideas and concepts that I feel like are relevant to them based on the seasonal life there in industry they're in or what they've said that they needed help with. Conversations tend to be fairly organic because, again, it's it's a relationship. And, you know, people open up to us about all kinds of stuff, their marriage, their finances, their friendships, their their problems that go way beyond their professional life.

Jordan: So I appreciate the question. I don't know if I if I answered it exactly. But to give you a window into our world and how we work with people, that that's sort of our our process and style. You know, right now we work with such a wide range of people, Joe, so I'm not as concerned about like industry or niche. Here's what I what I'm really concerned with this character traits. So they've got to be values oriented, right? They got to care. They're going to be a decent person. In other words, if they just want to go make all the money in the world, they don't want to leave their family. I'm probably not a good fit. I'm going to challenge them on their values and lead in their family and growing in their faith. And that's part of who I am. But that's not for everybody. But so we're probably not a good fit if that's not part of who they are. And then the second thing that I would tell you is they got to be open minded. They have to be willing to learn. They have to be somebody that enjoys new information and new ways of thinking. A new perspective, fresh perspective. Right. Doesn't mean that I'm always right or my perspective is the right perspective. It just means that they're willing to listen right there. They're willing to hear and then they're willing to be challenged. So they want somebody to ask them the tough questions and share the truth and mix even said it best. You said average players want to be left alone. Good players want to be coached, great players want the truth. I want people that want the truth. I want people that really want to be challenged.

Joe: Great.

Jordan: They've

Joe: So

Jordan: Got

Joe: Before

Jordan: An open

Joe: We

Jordan: Mind

Joe: Move to

Jordan: And they have strong

Joe: A

Jordan: Values.

Joe: Group coaching piece

Jordan: And

Joe: Of it,

Jordan: If they've

Joe: Because

Jordan: Got those

Joe: We just

Jordan: Three

Joe: Talked

Jordan: Things,

Joe: About the one on

Jordan: They're

Joe: One.

Jordan: Usually a good fit for

Joe: What's

Jordan: Our coaching

Joe: Your sweet

Jordan: Practice.

Joe: Spot? Who who are the people that you feel you work best with or can can help the best.

Jordan: So the group coaches typically kind of a one hour session, we try to kind of meet people where they're at. So I work with organizations, as do our partners, to figure out, hey, what really do you need? What's the right time frame? What's the right size? I'd love to tell you that we've got, like, this specific program. It's cookie cutter. It's not. But that's by design. We really want to be a partner and meet people where they're at. So sometimes it's a small as is five people. I've got one group right now, 60, which I think is a little too big. What's important to us is that that's it's intimate or as intimate as it can be where people really feel like, you know, them. And and so we call on people. I try to get to know everybody by name and remember little facts about who they are and what's important to them. It's highly interactive. So I'm calling on people throughout the session. Usually I'm delivering 30 minutes of content or 30 minutes of discussion. We challenge challenge on the spot. I have other people challenge each other. I always say this in our group coaching program that where you sit determines what you see and you see something different than everybody else's and different is valuable. And so what that means is your voice matters because whether you're the most experienced person on the call are the least experienced person on the call, you see something that nobody else in the organization sees. And so we need your voice. We need your perspective, because you've got a different perspective than everybody else. So, Johnny, that sits at the front desk, that's the director of First Impressions, has some really valuable

Joe: Awesome,

Jordan: Perspective

Joe: I

Jordan: Because

Joe: Love

Jordan: Johnny

Joe: That. OK, cool.

Jordan: Sees

Joe: So

Jordan: Something

Joe: The group

Jordan: That Sarah,

Joe: Coaching,

Jordan: The CEO,

Joe: What does that entail?

Jordan: Doesn't see. And so we really just try to foster conversation, encourage people and empower people to share and speak up and then deliver content that's inclusive and relevant to the group. Yes, so much of our business is virtual, it just kind of always has been and most a lot of our clients aren't local. So they're you know, they're kind of spread out. We have people all over the US. I'm pretty used to Zoom calls and phone calls, and I speak a lot. Right. So keynote speaking is live often, but we still do virtual keynotes as well. So it's a good mixture, I would say, in so many ways covid changed our business. I was always willing to do things virtually, but I think a lot of companies weren't until they realized like, hey, we can do it this way. And so for me, as a person with a young family, it allowed me to stay at home and I didn't have to. I wasn't on a plane twice a week sleeping in a hotel. So so covid in some ways I'd be careful how I say this, because it was a really difficult time for a lot of people for our business. It actually affected my day to day rhythm or quality of life and I think a positive way and allowed me to be more present with my family. So it's a good mix of both. But I would say the pandemic certainly forced it to be more virtual.

Joe: The coaching business, covid or not covid, were you doing live coaching up until that point and now a lot of

Jordan: Yeah,

Joe: It has shifted

Jordan: I would say

Joe: Onto

Jordan: A good

Joe: Like Zoom

Jordan: Portion

Joe: Calls and things

Jordan: Of

Joe: Like

Jordan: Our

Joe: That,

Jordan: Clients

Joe: Or

Jordan: Are either

Joe: How your

Jordan: In

Joe: Business

Jordan: Sales or entrepreneurs,

Joe: Today and what's

Jordan: You know,

Joe: The

Jordan: So

Joe: Mixture

Jordan: There

Joe: Of live

Jordan: In fact,

Joe: Versus

Jordan: I would say it's

Joe: Online?

Jordan: Probably 80 percent of our business, either business owners or they're in sales and then there's maybe 20 percent that are in the world of executive leadership or sports. So that's kind of a mix of our business. When I say executive leadership, they're a leader in some sort of a corporate setting, but it's starting to change more every day. Like we work. I work right now with a group of physicians. We've got a gal that owns a very successful cosmetology clinic. So her whole thing is cosmetology

Joe: Yep.

Jordan: And she's been wildly successful and real estate agents and financial advisors and and college athletes and pro athletes. And so it's a it's a it's a wide range of people.

Joe: Perfect out of the clients that you have, what is the percentage of general corporations, then entrepreneurs and then sports related? OK. Awesome. OK, we're closing in on the amount of time that I have you for, which is unfortunate because I love talking with you and I love your approach. I'm getting hit up left

Jordan: Yeah,

Joe: And right

Jordan: Yeah,

Joe: With

Jordan: Yeah, so

Joe: People that

Jordan: Got

Joe: Have coaching

Jordan: Multiple

Joe: Businesses

Jordan: Answers to the question

Joe: Are their personal

Jordan: That you just ask, and

Joe: Coaches

Jordan: It's a great question,

Joe: Or their life

Jordan: By the

Joe: Coaches

Jordan: Way,

Joe: Or whatever.

Jordan: Tom

Joe: And

Jordan: Landry

Joe: There's something

Jordan: Probably

Joe: About

Jordan: Said

Joe: Your approach

Jordan: It best.

Joe: That's

Jordan: He said

Joe: Just different that

Jordan: Koshin

Joe: Really I gravitated

Jordan: Is

Joe: Towards.

Jordan: Allowing

Joe: And I'm going

Jordan: People

Joe: To put

Jordan: To

Joe: You

Jordan: Hear

Joe: On the spot

Jordan: What they

Joe: Just

Jordan: Don't

Joe: Because

Jordan: Want to hear,

Joe: This is something that I

Jordan: Helping

Joe: Think people

Jordan: People see what

Joe: Will

Jordan: They don't

Joe: Ask

Jordan: Want

Joe: Themselves

Jordan: To see

Joe: In

Jordan: So

Joe: And

Jordan: They can become

Joe: They don't

Jordan: The person

Joe: Know the answer to.

Jordan: They

Joe: But

Jordan: Always wanted to become.

Joe: People would say, well, why do I need

Jordan: That's

Joe: A personal

Jordan: That's what

Joe: Coach?

Jordan: Koshien

Joe: Why

Jordan: Is,

Joe: Would that person

Jordan: Right,

Joe: Across

Jordan: And

Joe: From me,

Jordan: The reality is we

Joe: Whether it's

Jordan: All

Joe: In

Jordan: Have

Joe: Person

Jordan: Blindspots,

Joe: Or via Zoom

Jordan: Myself

Joe: Call,

Jordan: Included.

Joe: Know anything

Jordan: So I've always

Joe: More

Jordan: Had

Joe: About

Jordan: A coach,

Joe: Me

Jordan: I got three

Joe: Or my

Jordan: Now.

Joe: Business

Jordan: I've always

Joe: Or

Jordan: Had

Joe: Be

Jordan: One.

Joe: Able to help?

Jordan: I had

Joe: And

Jordan: 10.

Joe: I think

Jordan: Over

Joe: There's

Jordan: The last

Joe: There's

Jordan: Five

Joe: Definitely

Jordan: Years,

Joe: People that decided

Jordan: The

Joe: One

Jordan: Average

Joe: Day they will

Jordan: Olympic

Joe: Come, said, I'm going

Jordan: Athlete

Joe: To be a life coach. So

Jordan: Has

Joe: They

Jordan: Seven

Joe: Sort of

Jordan: Different

Joe: Created

Jordan: Coaches.

Joe: A

Jordan: And

Joe: Bad name

Jordan: I

Joe: For

Jordan: Think as

Joe: The people

Jordan: You grow,

Joe: That really

Jordan: There's

Joe: Do it

Jordan: What

Joe: Well.

Jordan: Happens

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Jordan: Is there's this paradox

Joe: So

Jordan: Of education.

Joe: You're

Jordan: The

Joe: One

Jordan: More

Joe: Of the

Jordan: You

Joe: Few

Jordan: Learn,

Joe: People that I've had on where I could

Jordan: The

Joe: Ask

Jordan: More you

Joe: This

Jordan: Realize

Joe: Question,

Jordan: You

Joe: Too,

Jordan: Don't

Joe: And

Jordan: Know.

Joe: Say, OK, I know I'm going

Jordan: It's

Joe: To really

Jordan: Always

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Jordan: Sort

Joe: A

Jordan: Of evolving

Joe: Good, honest answer.

Jordan: In our our

Joe: And

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Joe: So I'm

Jordan: Awareness.

Joe: Putting you on the spot for

Jordan: But

Joe: The

Jordan: We

Joe: Coaching

Jordan: Don't have blind

Joe: Community

Jordan: Spots

Joe: Because I

Jordan: And

Joe: It's something

Jordan: We don't know

Joe: That

Jordan: What we don't know.

Joe: I've never

Jordan: And

Joe: Had

Jordan: So

Joe: A

Jordan: You

Joe: Coach

Jordan: Need

Joe: And I probably

Jordan: Somebody

Joe: Could have

Jordan: Else

Joe: Used

Jordan: To

Joe: A coach.

Jordan: Speak

Joe: I probably

Jordan: Truth

Joe: Can use

Jordan: And life

Joe: A coach.

Jordan: And

Joe: That would

Jordan: Give

Joe: Be

Jordan: You

Joe: My

Jordan: Feedback

Joe: Question is like, well, Jordan,

Jordan: And

Joe: Why

Jordan: Be real

Joe: Do you know anything

Jordan: And candid

Joe: More about

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Joe: It?

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Joe: Obviously,

Jordan: It to

Joe: You're

Jordan: You

Joe: Going

Jordan: With

Joe: To do

Jordan: Love.

Joe: A discovery,

Jordan: Right.

Joe: Right?

Jordan: And

Joe: We're going to

Jordan: And

Joe: Learn

Jordan: With

Joe: About

Jordan: Care.

Joe: Each other and you're going to learn

Jordan: But

Joe: What what I

Jordan: What

Joe: Do

Jordan: I found

Joe: On a daily basis

Jordan: Is most

Joe: And and

Jordan: People

Joe: Things.

Jordan: Aren't

Joe: And then

Jordan: Receiving

Joe: Looking

Jordan: Enough

Joe: At it from another

Jordan: Feedback.

Joe: Point of view, you can help. But

Jordan: Even those

Joe: I want

Jordan: Who were

Joe: You

Jordan: At the

Joe: To

Jordan: Top

Joe: Answer that

Jordan: Of their

Joe: Question

Jordan: Game, I'll

Joe: For

Jordan: Give

Joe: Me,

Jordan: You an example

Joe: Especially

Jordan: Where this shows

Joe: For the

Jordan: Up,

Joe: Listeners

Jordan: Joe

Joe: And entrepreneurs

Jordan: Shows

Joe: Out

Jordan: Up

Joe: There

Jordan: In communication

Joe: Going,

Jordan: All

Joe: Man,

Jordan: The time.

Joe: I'm alone every day

Jordan: So

Joe: In this business. I

Jordan: None

Joe: Don't

Jordan: Of

Joe: Have

Jordan: Us are

Joe: Anybody

Jordan: Perfect. We

Joe: Else

Jordan: All have

Joe: Helping

Jordan: A lot to

Joe: Me.

Jordan: Learn when it

Joe: Do

Jordan: Comes

Joe: I

Jordan: To

Joe: Need

Jordan: Our communication

Joe: A coach

Jordan: Style,

Joe: Or Dulli?

Jordan: What we say, how our body moves, our tonality, our pace. So we test out salespeople all the time. So I'll get hired by a bigwig financial adviser. First of all, have 20 years of experience, a team of 20 people there doing tens of millions of dollars revenue, that they're very successful. And so they hire us. They hire me to come in and do coaching work with them. And every one of them has sort of a different set of needs. But one of the things that we always talk about, at least on some level, is our communication style. Right, because they're in sales and they're communicating all day, every day for a living. So I challenge this financial advisor. Usually within the first few meetings, I'll say, hey, I want you to send me your approach language, which is really their what they say to engage a client and conversation. So it's a first time meeting and this is the first five minutes of sort of the introductory meeting. And I can I can feel their energy when I when I challenge them and I say, I want you to send me that communication. Their energy is like at a negative to. Right, they're thinking you're going to bill me X for coaching, I've been doing this for 20 years, like what I don't need is help on the basics of what I say. And, you know, I can just feel that just not really excited about that.

Jordan: But I challenge him. I say I think this is a really important part of our work together. It helps me understand who you are and how you're showing up for people. So send that over when you get some time. So they send it over and it's not going to have all the answers. But I'm willing to listen to it repeatedly. Our team listens to it repeatedly. And then we give them an analysis. We give them feedback. The energy level, when we give them feedback, goes from a negative two to a 10. Every single time. Because they do not know what they do not know. And I just had a guy the other day, I said, OK, so when the first two minutes of your communication, you said the word thirty seven times. Did you know that? You know, hey, the way that you show up, did you know that you use me focused conversation? Over and over, you are literally saying I my, me repeatedly. And you were doing it for 20 years and nobody has ever told you that you're doing it, and that's a shame because you would connect with people and a deeper and more meaningful way because you would be able to drive better results. You would have more purposeful conversation if you could just make that one small tweak.

Jordan: You know, we could end the conversation at the cozy relationship right there, and the time that we had spent together would have been massively impactful. Again, not because I have all the answers, but because I'm willing to listen, give real feedback and press in on blind spots that we all have. And the last thing I'll say is people need to be encouraged. You know, people will go farther than they think they can when someone else thinks they can, period. And I don't care for the most successful person, the least successful person, the most experienced, the least experienced. I'm working with a guy the other day, Fortune 500, executive leader, big time leader of people. They had a record breaking year at the firm. Unbelievable year. This guy is in charge of literally hundreds of direct reports. And I asked him in a conversation, I just said, hey, how many people told you over this past fiscal year? So you just wrapped up the year. How many people told you? Good job. And he says, well, like, what do you mean? I said, you know what I mean? Like e-mails, texts, phone calls. Like how many people reached out to you said, hey, good job, great you. And he said, Zira. Zero people had picked up the phone and sent a text instead of an email, so the point is this job that I've worked with, this guy named John.

Jordan: So the point is this, John, that you need to be encouraged. You need somebody to point out what you're doing. Well. You need somebody to touch your heart and remind you of who God made you to be and all of the natural God given giftedness that's inside of you. And I just want to share with you it's an honor to be able to do that for you and with you. But let me let me help you see what I see. Let's look back at the last 12 months. Here's what you've achieved. In that moment, I think I think when you step into somebody's life in that way, you're a lid lifter and you do it authentically and you help them see more and you help them see before. Man, I think you're in a position of strength relationally. And I think that person at that moment realizes that that relationship means more than they ever realized. So there's a lot that we can say about coaching. But I think, Joe, when you touch somebody's heart, when you appreciate people for who they are, when you point out their God given gift A. and when you deliver the truth and love and you point out the blindspots, you can be a world class coach and it has nothing to do with what you know, it's all about.

Jordan: You show up and serve people. Well, that's just my answer. I don't know if it's the right answer by anybody else's standard, but in my world, it's the way that I try to live each and every day with the people that we serve. I love it. Yeah, so here's what I'd say, we do a lot of work through social media, so Instagram is probably where I'm most active. I'm Jordan and Montgomery on Instagram, so I would love it. If you want to get in touch to send a direct message, I'll communicate back with you. I would love to connect Montgomery Companies dot com is on our website. I'm also active on Facebook, LinkedIn, Twitter, and if anybody reaches out, I will gladly respond. If you got a question, if you're wrestling with an issue, an opportunity I'd love to talk to it with and be of service to anybody listening. And Joe, I want to say thank you for having me on your show. It's an honor. It's always an honor to share your great with the questions that, yes, it's very clear that you showed up prepared and you also had great energy. And so I just want to say thank you for your time and attention. Thanks for who you are and for what you're putting out into the world. It's making a difference. I. Right back at you, brother.

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