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The Innovate for Growth Podcast

21 EpisodesProduced by Tracy TsangWebsite

The Innovate for Growth Podcast is a show where Tracy Tsang, Founder and CEO of Internet of Stories, meets world class artists, IP creators, mission driven creative entrepreneurs and thought leaders in growth and innovation to chat about their life journeys, creative processes, and wisdom gained fro… read more

Ep 018: “The keys to growing an international children’s media brand – licensing and innovation” with Alexis Bautista, Founder & CEO of Kokonuzz Media Group

Have you ever wondered about the business of children’s character brands like Disney, Sanrio and Line Friends? As somebody who used to work in the children’s industry and have always loved the idea of creating my own character IP since childhood (probably because in Asia we have a huge obsession with merchandises like Hello Kitty schoolbags, Mickey Mouse stationery etc), I was delighted to chat with Alexis Bautista, Founder of Kokonuzz Media Group and creator of numerous international children’s character brands and TV shows. In this episode, we talked about how he has been able to build a successful licensing business and brand empire from selling T-shirts with his own characters, the role of innovation in extending his characters stories and rewriting classical children’s stories for his kids.

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