Synopsis: Apple held an event on March 25th to introduce the future of Apple services. There is a lot to unpack and we do so succinctly to explain what you need to know and why it's important.
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Duration: 1:15:00
Present: Michael Norton, Alex Knight
Episode Notes
Apple services March 25th event
- Apple News
- News must be trusted
- #1 news app
- Introducing magazine subscriptions
- Apple News +
- Lots of the big publishers you’d expect from news, sports, fashion, etc
- Magazines can have live covers, adding a great visual component to peak your interest. Gorgeous layouts with beautiful typography, full size high resolution photos, optimized for modern devices (bye bye PDFs)
- Advertisers cannot track your behaviour
- $9.99/month + free access for your entire family
- Now available in Canada in both English and French, and will include a lot of Canadian content
- Apple Pay
- Coming to major transit services, first Portland, Chicago, New York
- New service: Apple Card (rethinking the credit card)
- lower interest fees
- better rewards
- Privacy and security baked in
- Unique per device card number
- authenticated with Touch ID and Face ID
- Apple does NOT know what you bought, where you bought, or how much you paid for it
- All privacy handled locally on the device in secure enclave
- No user data sold to third parties
- once approved, you get access to your credit card immediately in your wallet (no waiting for it in the mail)
- Apple Wallet provides stats on your card
- spending habits, week by week or by month
- instant chat support directly from Apple
- No cryptic statements, using machine learning and maps data to show actual names of businesses you bought from
- Daily cash (cash back rewards) This is a big deal
- Use it to spend in stores, send to friends, pay off your balance
- 2% daily cash back
- 3% daily cash back when purchasing from Apple Stores
- NO FEES WHATSOEVER
- No penalty interest rates (didn’t mention the number), even if you miss one payment
- Interest rate goes between 13% and 24% “depending on creditworthiness”. Not actually that low.
- Partnered with Goldman Sachs and Mastercard
- For places that don’t support Apple Pay, you can use the physical card, mede out of titanium
- Beautifully minimalist design, no CVV or card number data
- App Store
- New service: Apple Arcade. World’s first mobile gaming subscription service (working with a lot of big game devs on this)
- cross platform between iOS and macOS
- Empowering developers with an easy API
- Single subscription with exclusive games (100+)
- Arcade will have a separate tab in the App Store
- Offline capability
- Pickup where you left off on any device
- No ads and no additional in-app purchases
- Parents can limit access to time spent on the service
- privacy and secure (no tracking without your explicit consent)
- Family members can use the service without paying
- Available this fall in over 150 countries (pricing to come later)
- TV
- Network tv services integrated into Apple TV
- Internet based provides like Hulu and Playstation Vue integrated in
- Apple TV Channels
- Only pay for what you want
- All in one app
- On-demand with no ads
- Offline access
- Best possible audio and video quality
- Redesigned app to make it easier to find what you want
- Curated content suggestions
- Personalized content for you, using machine learning
- Live sports (notifications from your favourite teams)
- No more separate apps for Netflix, Amazon Prime, Hulu, HBO, Showtime, Starz, etc
- One click trial signup for video services, directly in the app
- Brand new “kids” experience
- New TV OS update this May
- TV app coming to macOS this fall
- Apple TV app coming to smart TVs
- Samsung this spring
- LG
- Sony
- Vizio
- Roku
- firetv
- Coming to 100+ countries
- Apple TV + (this is a big deal)
- All new original video content service to compete with Netflix and Prime
- Some big players involved
- Steven Spielberg
- Reese Witherspoon, Jennifer Aniston, Steve Carell announce new show (Morning Show)
- Jason Momoa, Alfre Woodard
- JJ Abrams, Sarah Bareilles
- M. Night Shyamalan
- Oprah Winfrey.
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