Episode #63 of Season 2 of The Social Impactors Podcast features #SocialImpactor Robbie Baxter, bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Kellman Baxter has been featured in the Wall Street Journal and CNN, interviewed on over 50 podcasts, and invited as a guest on numerous business shows. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Robbie and I talk about the importance of mission based businesses, why the membership economy leads to forever transactions, how businesses can get lost in their products and processes, and her experiences consulting with Fortune 500 and 100 companies on how to become better for their customers.
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