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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more

33:27

The Kim Kardashian Principle: Why Shameless Sells (And How to Do It Right) with Jeetendr Sehdev #47

Jeetendr Sehdev is author of the New York Times Bestseller; The Kim Kardashian Principle.

I loved this book even though I am no Kim Kardashian fan. Jeetendr makes a really good case that marketing has changed completely and big brands are struggling to keep up.

Now, vulnerability is the new sexy, authenticity matters and flaunting your flaws is probably the best thing you can possibly do for your personal or business brand.

If you know you need to make yourself more visible in the world or you are trying to break through in a crowded space and you are nervous about showing yourself and not knowing what’s going to work, then this will be an inspiring and very entertaining episode of the podcast.

 

Full show links at: https://theideaslab.org/jeetendrsehdev

 

 

Music provided by Argofox:
TheDiabolicalWaffle – My Wish
https://youtu.be/sRWEMjYR6e4

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