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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more

31:12

Helena Hills on creating a pioneering coffee brand that doesn’t cost the earth #49

Helena and Simon Hills are accidental entrepreneurs.

Their original business idea revolved around luxury cat furniture before they decided to start TrueStart Coffee.

TrueStart has become a pioneering coffee brand and I wanted to talk to Helena about how they created a coffee with a reliable caffeine high that is now avaialable on Ocado, Wholefoods and many other retailers.

This is the real, unglamorised story of Entrepreneurship.

Enjoy.

About Helena, Simon and TrueStart

In 2015 Helena and Simon were triathlon training alongside busy office jobs, and searching for a coffee that gave them a boost without sending their hearts racing.

After discovering that the caffeine in coffee is both varied and unpredictable, they developed the first coffee in the world to provide a boost with no crash thanks to a stable caffeine content.

Over the next two years, TrueStart quickly established itself as an exciting, respected brand within the fitness industry, winning a host of impressive awards, retailing in over 1000 UK outlets and exporting to several international markets.

Then in 2018 they successfully rebranded, introduced their first cold brew coffee: TrueStart Nitro, and opened their first cafe in Bristol!

 

To find out more visit: theideaslab.org/helenahills

 

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Music provided by Argofox:
TheDiabolicalWaffle – My Wish
https://youtu.be/sRWEMjYR6e4

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